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SKEMA Business School

MSc International Marketing and Business Development

Dans ce programme MSc, les étudiants accèdent à la compréhension des aspects opérationnels et stratégiques du marketing et à une conscience des objectifs du business development. Les modules principaux intègrent de nouvelles façons de penser le marketing. Des options permettent aux étudiants d’adopter des orientations professionnelles plus précises (we, distribution, B2B, communication…). Spécificité de ce MSc : il est orienté Marketing et Business Development parce que les deux sont liés et ont l’innovation, la créativité et l’agilité comme leviers.
Accréditations et classements : AACSB, EQUIS, AMBA; classée n°57 en Europe (FT), ISO 14001
Durée : 1 an
Lieu : Paris (France), Sophia Antipolis (France), Lille (France) ou Belo Horizonte (Brésil)
Langue : anglais
Pré-requis : bachelor/licence ; dossier académique + niveau d’anglais
Membre de la Conférence des grandes écoles

Replays

31-03-2016

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Les questions

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Intervenants :

  • Aurélie Dehling - Directrice du MSc International Marketing & Business Development sur le campus de Paris
  • Antonia Wedler - Etudiante du MSc International Marketing et Digital Business
  • 01:11

    The speech

    04:05

    Face to face

    04:22

    Do you only except students who have work experience before? How many years? Thank you.  

    06:42

    Hello. I’m from Peru. What are job options for international graduates in France? And could you give some ideas about salaries?   

  • 08:39

    Hello. I want to know if I can choose to take courses in all three campuses. Are we allowed to have more than one specialization? 

    10:18

    Expert question

    10:25

    Expert question : Why did your programme decide to put two different topics, marketing and business development, in one basket? Isn’t it a bit confusing for students and for employers in terms of area of specialization?

    12:59

    Hi. How important is my transcript and French level? And what about IELTS test to get it? Many thanks.

  • 14:00

    How is this programme international if your campuses are all concentrated in France? Being a non-French, I wonder if I will gain professional and interpersonal skills applicable outside France too.

    17:13

    Hello. I was just wondering what kinds of courses you have under innovation and creativity? Will we get to interact with people in the field working on innovative projects like start-up companies on apps etc.?

    19:52

    Conclusion