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Rennes School of Business

MSc in Digital Marketing and Communication

The MSc in Digital Marketing and Communication aims to train graduates with advanced knowledge in digital marketing and communication tools. It provides students with tailor-made knowledge and understanding of marketing strategies and techniques as well as their application in digital and traditional companies. This Rennes SB programme prepares students for top-level marketing positions such as Chief Digital Officer, Community Manager, Social Media Manager and Marketing Manager.
Entry requirement: First degree (Bachelors) in Business or equivalent
Duration: 16 months
Location: Rennes (France)
Language: English
Selection: academic application + TOEFL/TOEIC/IELTS + interview
Member of the Conférence des grandes écoles

Replays

09-04-2019

L'Analyse

Les Oraux passés à la loupe

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Les questions

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Intervenants :

  • Clara KOETZ - Programme Director
  • Laura PARRA RUIZ - Student
  • Paula URREA DE AVILA - Student
  • 00:16

    The Pitch

    01:35

    Why study digital marketing in France, in English? The connection is not as evident as studying international politics in a foreign country. What’s the advantage?

    03:46

    What are you looking for in our interview? What can we expect?

    06:13

    Hi. How much emphasis does this program place on social media versus other online channels?

  • 08:20

    Do you offer any courses on data analytics and reporting?

    10:03

    I took most of the classes in your master curriculum in undergrad in the US, so is this French master the equivalent of a US bachelor?

    12:28

    Are there opportunities for real-world projects with companies during this program?

    14:28

    Three Words Max Taboo

  • 16:43

    What is life in Rennes like for students? Is the city open to foreigners?

    18:14

    How is creativity addressed in this program? Communication after all is about getting someone’s attention and effectively conveying a message.

    19:59

    How does this program address differing privacy laws between countries and regulators?

    20:51

    Guest change

  • 21:19

    Paula, what have been the most valuable assignments for learning and growing?

    23:27

    What is the international strategic management session abroad in the curriculum, and is there an extra cost?

    25:30

    What are the job opportunities once I graduate? Could I get a job in France?

    27:19

    Final Destination

  • 29:46

    What corporate partnerships do you have that help students connect with companies for internship and job opportunities?

    31:48

    I would like to specialize in luxury marketing. Is it possible to have a specific focus in this program?

    33:07

    Hello my academic background is in literature and no professional experience. Could I still be accepted into this program?

    34:51

    Can you tell me more about the graduating project, please? Is this a company project?

  • 37:02

    A French friend told me a candidate’s competitive edge and starting salary depends on what business school you went to. How does Rennes School of Business rank for getting jobs in Paris?

    37:58

    The Sweetest