NEOMA Business School

MSc Digital Expertise for Marketing

This full-time master’s degree programme aims to train students in up-to-date digital marketing techniques. The programme focuses on developing strategic vision, market research skills, analysing quantitative and qualitative data, as well as exposure to the leading product digitalisation methods. It includes courses such as Navigating technology and digital disruptions, Digital advertising, E-CRM, but also User experience design for instance. The MSc ends with a professional experience and a Final dissertation.
Entry requirement: 4-year Bachelor’s degree or equivalent
Duration: 15 months (including professional mission) 
Location: Reims or Rouen (France) 
Language: English
Selection: academic dossier + TOEFL/IELTS + interview



Les questions

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Intervenants :

  • Branko Bozic - Head of the programme
  • 00:18

    The Pitch


    Is there a difference in the curriculum between the Reims and Rouen campuses?


    How long has this program existed at NEOMA? Is NEOMA considered a leading innovator for France in digital marketing?


    What can I expect in diversity of fellow students in this program and at NEOMA?

  • 09:50

    Should I know any coding languages for admission to this master? Does this program teach us coding?


    Do you have an modules on AI and deep learning for marketing?


    Will I have to achieve a certain level of fluency in French in order to graduate?


    The Clichés

  • 18:23

    Can I really apply with any 4-year bachelor’s degree? Political science for example?


    Do we have the opportunity to work on concrete, real-world projects for companies for experience during this program, or is it all theoretical and case studies?


    Does this master include any learning trips?


    Hello. As a student from Ecuador, would I be legally permitted to work in France and the EU after completing this master?

  • 26:17

    What kinds of reporting tools do you teach in this master?


    What job positions am I qualified for with this degree and where have students gone to work after graduation?


    Final Destination


    What corporate relationships does this program have to help students make professional connections? Any beneficial partnerships?

  • 35:50

    What is the final simulation mentioned in the curriculum online?


    Is a master’s degree from NEOMA recognized outside of France and the EU?


    Extra Time