KEDGE Business School

MSc Marketing

Ce MSc est un programme généraliste en marketing ; il n’empêche qu’il est le seul à lier Marketing et « Business development » et à avoir une empreinte aussi forte en media & entertainment (héritage de l’ancien MSc Media & entertainement d’Euromed). Cela explique sans doute l’importance accordée au digital (180 heures) et les 2 spécialisations disponibles : Brand Management et Business Development. Le MSc met en avant son expertise media, les labos de recherche et des intervenants de haut niveau.
Niveau de recrutement : bac+3 ou 4/5
Cursus : 2 ans si entrée à bac+3, 1 an sinon
Lieu : Bordeaux et Marseille (2 ans), Marseille (1 an)
Langue : français
Candidatures : janvier - juillet
Sélection : dossier + entretien
Membre de la Conférence des grandes écoles

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16-11-2016

L'Analyse

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Les questions

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Intervenants :

  • Renaud Lunardo - Professeur de marketing
  • Shriya Vidwans - Diplômée indienne du programme en marketing.
  • 00:28

    The Pitch

    02:00

    There is no information in English about this program on your site. How international is it, really?

    04:11

    What are minimum language requirements for admission?

    05:52

    I have a three-year communications background. Is it interesting for me to choose the communications specialization if I want to combine Marketing and Communications in my future job, or should I choose the Brand Management specialization knowing I have only a one-year Marketing background?

  • 07:03

    Are there elective courses or is it yet determined by the specialization chosen?

    09:54

    Hello, are all four concentrations offered both in Bordeaux and Marseille?

    10:50

    Is the six-month stage an internship or apprenticeship?

    12:37

    What professional experience is required to enter this program? I’m an engineer by training, can I still apply?

  • 14:57

    Three Words Max

    18:05

    What’s the international recognition of a master’s in marketing from KEDGE?

    20:45

    Question for the student: are you in direct contact with the alumni?

    23:22

    The school describes itself as « innovative » like every other school. What makes KEDGE truly innovative?

  • 26:06

    Can you tell us more about the third of the program that’s described as « experiential » on the website? I don’t know what this means.

    28:00

    What is the ROI? Was it a motivation for you to join?

    31:09

    The Expert Question

    31:22

    The Expert Question: Marketing has been transformed over the last 15 years with the digital revolution. How do you see marketing further evolving?

  • 34:17

    What are the required « open seminars » exactly? Do we get to choose which one we want to do?

    37:36

    The digital thematic seems more technical, like coding, rather than communicating. I want to focus on social media communication, should I do digital or the communications program?

    38:41

    Conclusion