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KEDGE Business School

MSc Marketing

Ce MSc est un programme généraliste en marketing ; il n’empêche qu’il est le seul à lier Marketing et « Business development » et à avoir une empreinte aussi forte en media & entertainment (héritage de l’ancien MSc Media & entertainement d’Euromed). Cela explique sans doute l’importance accordée au digital (180 heures) et les 2 spécialisations disponibles : Brand Management et Business Development. Le MSc met en avant son expertise media, les labos de recherche et des intervenants de haut niveau.

Students who are in China can find the Replay on Youku

Niveau de recrutement : bac+3 ou 4/5
Cursus : 2 ans si entrée à bac+3, 1 an sinon
Lieu : Bordeaux et Marseille (2 ans), Marseille (1 an)
Langue : français
Candidatures : janvier - juillet
Sélection : dossier + entretien
Membre de la Conférence des grandes écoles

Replays

20-11-2017

L'Analyse

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Les questions

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Intervenants :

  • Renaud Lunardo - Professor of Marketing
  • Alvaro HUERTAS MARCHENA - Student of the program
  • 00:15

    The Pitch

    01:38

    What are minimum French language requirements for admission?

    03:50

    Do I have to know the specialization I want when I apply?

    06:02

    What do you mean by “guiding light” partnerships noted on your website?

  • 08:10

    If we choose to concentrate on business development, can we also take classes from another program?

    10:14

    Is the six-month stage an internship or apprenticeship?

    13:44

    How many international students are there in this particular program?

    16:03

    Three Words Max

  • 18:09

    What are the differences in curriculum between the Marseille and Bordeaux campuses?

    20:05

    What professional experience is required to enter this program? I’m an engineer by training – can I still apply?

    22:30

    What aspects of privacy does your program teach in relation to using user data for digital marketing?

    24:14

    What kinds of career services do you offer students?

  • 26:10

    What kinds of companies do students get a job? Big four like Deloitte, KPMG, PwC...

    28:33

    Could you explain the experiential kit, please? Are these classes?

    29:46

    The Expert Question

    30:01

    The Expert Question: If there is a slowly growing trend of certain demographics reducing social media use or closing their accounts, what marketing channels do you propose reaching them through?

  • 32:06

    What’s the international recognition of a master’s in marketing from KEDGE? 

    34:12

    The digital track looks like it might be more about coding rather than communication. Should I do this program if I want to focus on social media management?

    35:50

    The school describes itself as “innovative” like every other school. How are you innovative in reality?

    38:12

    What is the “personal branding” track? Is it for social media empresarios?

  • 39:32

    Conclusion