Les Oraux passés à la loupe

Tu veux être sûr d’avoir bien compris l’Oral ? Télécharge donc notre Analyse !

Groupe Léonard de Vinci

MBA Digital Marketing Strategy

The core courses of this MBA Digital Marketing Strategy are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
Entry requirement: 240 ECTS or 180 ECTS with 2 years of professional experience
Duration: 1 year
Location: Paris (France)
Language: English
Selection: academic application + IELTS or equivalent + interview

Replays

11-04-2018

L'Analyse

Les Oraux passés à la loupe

Télécharger

Les questions

Cliquez sur le Timer et visionnez directement la réponse.

Intervenants :

  • Marie HAIKEL-ELSABETH - MBA DMS Programme Manager
  • 00:16

    The Pitch

    01:28

    Are the MOOCs mandatory in the curriculum? What school organizes them?

    03:46

    Should we have experience in digital market already? I have none and my company is requiring me to get digital training.

    06:15

    Digital trends are constantly changing. How does the curriculum reflect those changes?

  • 09:57

    What are the profiles of the teachers? Are they academics or full-time industry professionals and part-time teachers?

    12:20

    I have a little experience in digital marketing and my weakest area is reporting. How much does analytics and tools figure into classes?

    14:48

    Three Words Max 

    16:16

    Is this MBA accredited for recognition outside Europe, such as in the U.S.?

  • 19:01

    Do I need to know how to code or any HTML?

    20:58

    Can you give some examples of assignments and how we validate the courses, please?

    22:47

    This is already a specialized MBA, but is it possible to specialize further such as in social community management?

    25:14

    Hello. I work at an a digital agency in Paris and would like to get a higher level degree. Is it possible to keep my job while working on the MBA?

  • 27:39

    The Expert Question

    27:50

    The Expert Question: How does this program address ethics in digital marketing and user privacy in view of recent news of data breach concerns at Facebook?

    31:45

    The internet of things is major developing field. How is the subject of the market treated in the MBA?

    33:39

    What’s the difference between the real business cases with companies and the junior consulting project?

  • 35:52

    This program could be taught anywhere in the world. Why do it at Leonard de Vinci in Paris?

    37:25

    What are the most competitive internship offers students in this MBA have access to?

    38:30

    Conclusion