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Groupe Léonard de Vinci

MBA Digital Marketing Strategy

The core courses of this MBA Digital Marketing Strategy are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

Students who are in China can find the Replay on Youku

Entry requirement: 240 ECTS or 180 ECTS with 2 years of professional experience
Duration: 1 year
Location: Paris (France)
Language: English
Selection: academic application + IELTS or equivalent + interview




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Les questions

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Intervenants :

  • Marie HAIKEL-ELSABETH - MBA DMS Programme Manager
  • 00:15

    The Pitch


    What are the MOOCs we follow in the curriculum and what school organizes them?


    What are the most competitive internship offers the school has available for students?


    Digital trends are constantly changing. How does the curriculum reflect those changes?

  • 07:50

    Should we have experience in digital market already? I have none and my company is requiring me to get digital training.


    Digital marketing is a very hands-on technical field. Do the professors have experience working in companies?


    What kinds of business cases do we get to work on?


    Three Words Max

  • 16:58

    I have a little experience in digital marketing and my weakest area is reporting. How much does analytics and tools figure into classes?


    Will we become specialized in any segment of digital advertising by doing this program?


    Hello. I work in Paris at an ad agency. Is it possible to keep my job while working on the MBA?


    As an international student I could go basically anywhere in the world to do a program like this. What makes your program better than others?

  • 25:46

    What’s the international diversity of the cohort like?


    Can you give some examples of assignments and how we validate the courses, please?


    The Expert Question


    The Expert Question: In digital and online marketing, what do you think will be the biggest trends over the next 10 years and how do marketers need to prepare for them?

  • 34:28

    Is there an alumni network from the MBA?


    I would really like to launch my own consulting firm when I finish. Does the school have any kind of support for entrepreneurs?


    Being in La Défense, do we get access to companies? Do we visit any?