This GEM degree program is designed around core competencies needed in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach. The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment.
Entry requirement: Bachelor or Licence level degree Ranking & accreditation: Business School #5 in France (FT); AMBA, EQUIS, AACSB Duration: 12 months (class) + 12 months (project) Location: Grenoble (France) Language: English Selection: academic dossier + TOEFL/IELTS + interview