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Grenoble Ecole de Management

MSc Entrepreneurship & Global Marketing

This program is offered by Grenoble Ecole de Management (for Innovation, Technology and Entrepreneurship) and Hong Kong Baptist University, School of Business (for Global Marketing). It aims at providing a multidisciplinary learning approach to Entrepreneurship and Marketing. The first semester focuses on Entrepreneurship at Grenoble and the second semester focuses on Global Marketing in Hong Kong. The program also provides supports for students who want to launch their own companies by providing them the necessary knowledge and network to make it happen.

Students who are in China can find the Replay on Youku

Entry requirement: bachelor or equivalent
Duration: 15 months 
Location: Grenoble (France), Hong Kong
Language: English
Selection: academic dossier + TOEFL/IELTS + interview




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Les questions

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Intervenants :

  • Jean-Paul AUSSEL - MSc Program Director
  • 00:17

    The Pitch


    How is this program different from your other entrepreneurship program?


    Why is this program nearly 30,000 euros for two semesters and your other entrepreneurship program much less?


    Is Hong Kong Baptist University a religious school? I’m not sure I want my education to be affiliated with religion.

  • 08:27

    Who delivers my diploma? GEM or HKBU?


    How does this program “develop innovation thinking” as the site says it will?


    What types of profiles are you looking for? Should I have an idea for a business to apply?


    Three Words Max Taboo

  • 15:02

    How is entrepreneurship taught? It’s an ephemeral concept based in business


    Hello. Are we required to take Mandarin in the Hong Kong semester?


    Your site says “receive Venture Capital Funding to found your company.” It can’t be that simple.


    The school describes this program as “pioneering.” What’s pioneering about it? There are similar double-degree programs.

  • 23:03

    What is the international diversity of students in this master? Is the program geared more towards Asian students?


    Do we have the time to work on developing our business alongside our courses?


    Final Destination


    Would we work on any live business cases in this program?

  • 29:50

    What are topics students have addressed in the past for the business project thesis?


    What industry and corporate partnerships does GEM have this benefit students in this program?


    What kinds of jobs am I qualified for in existing companies if I don’t want to launch my own business yet?


    What are some of the companies GEM has incubated in this program? Any well-known businesses that are really successful today?

  • 34:36

    Why do you require my photo to apply to this program?


    Hi. How can I speak to or hear from students who are in the program now, or alumni? Thanks.


    Does GEM have student housing in Hong Kong?


    The Sweetest

Les Ex'Pairs