Grenoble Ecole de Management

Advanced Master’s in Digital Business Strategy

The Advanced Master’s in Digital Business Strategy is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world. The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. It aims at providing digital business strategy training, but also at meeting the needs of companies with competitive skills in digital strategy projects and change management.
Entry requirement: Graduate degree or undergraduate degree with a minimum of three years' relevant work experience
Duration: 15 months
Location: Paris
Language: English
Selection: academic dossier + TOEFL/TOEIC/IELTS/ELS + (GMAT/GR) + interview
Member of the Conférence des grandes écoles

Replays

06-12-2018

Les questions

Cliquez sur le Timer et visionnez directement la réponse.

Intervenants :

  • Yann Gourvennec - Program director
  • Laura Mengot - Alumna
  • 00:18

    The Pitch

    01:44

    The program outline on your site seems mostly focused on marketing. Why not call this program a master in digital marketing?

    03:37

    I currently work as a community manager but lack many of the new digital tools. Could I keep working while doing this program?

    05:19

    What is the Hands-on Digital Module? Sounds ambiguous.

  • 07:24

    Hello. What’s the difference between a master and an advanced master?

    08:16

    Hi Laura. What was your background before you did this master and where do you work now?

    11:17

    I would like to work with tech startups on their digital marketing strategies. Would this program prepare me for this sector and for entrepreneurship?

    12:59

    If I have six years of professional experience in marketing and a degree in business, could I benefit from this program?

  • 14:03

    Three Words Max Taboo

    17:03

    What did you learn in this program that you use the most in your job today?

    18:12

    Could you give some examples of jobs students land with this master? Thank you.

    20:33

    I see there are various channels of learning. Podcasts, meetings, moocs. Can you give more details on this combination structure?

  • 22:45

    Since Paris is a major European business hub, what kinds of corporate relationships does this program have that are advantageous for students?

    25:41

    How much time should I plan to spend in class and outside class on assignments?

    26:39

    What level of French do I need to do this program?

    27:18

    Final Destination

  • 28:19

    What scholarships does GEM offer for international students? 16,000 is a bit expensive for a 15-month program.

    29:53

    Your site pitch says the program is “ahead of the latest trends in digital.” What trends are you ahead of exactly?

    32:16

    What kinds of real projects does this program include that we could put on our CV?

    34:33

    What’s the Paris campus like? Is it as established as the main campus in Grenoble?

  • 35:36

    What is the added value to students in the program of the Digital me up blog?

    37:33

    If there’s a heavy “remote learning” element, do we truly connect with other students and professors if we’re not meeting regularly in person?

    39:08

    The Sweetest

Les Ex'Pairs