Grenoble Ecole de Management

Advanced Master’s in Digital Business Strategy

The Advanced Master’s in Digital Business Strategy is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world. The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. It aims at providing digital business strategy training, but also at meeting the needs of companies with competitive skills in digital strategy projects and change management.
Entry requirement: Graduate degree or undergraduate degree with a minimum of three years' relevant work experience
Duration: 15 months
Location: Paris
Language: English
Selection: academic dossier + TOEFL/TOEIC/IELTS/ELS + (GMAT/GR) + interview
Member of the Conférence des grandes écoles



Les questions

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Intervenants :

  • James Barisic - Head of the programme
  • 00:17

    The Pitch


    Hi. Do I need to already have a master to apply for an advanced master?


    Is there a difference between a digital strategy program and a digital marketing master’s? The outline seems really focused on marketing instead of strategy.


    I would like to work with tech startups on their digital marketing strategies. Would this program prepare me for this sector and for entrepreneurship?

  • 10:25

    How does this program address data use ethics and privacy issues?


    The Clichés


    I would like to know more about the program structure and learning between the various formats, meetings, podcasts, online, etc. Thank you.


    How much time should I plan to spend in class and outside class on assignments?

  • 22:19

    Can you tell me more about U-Commerce, please? How does it differ from E-commerce?


    If there’s a heavy “remote learning” element, do we truly connect with other students and professors if we’re not meeting regularly in person?


    Since Paris is a major European business hub, what kinds of corporate relationships does this program have that are advantageous for students?


    Final Destination

  • 31:45

    Hello. I’m from China and would like to work for a luxury brand in digital marketing. Would I have the right to work in France after the program?


    What’s the Paris campus like? Is it as established as the main campus in Grenoble?


    What kinds of real projects does this program include that we could put on our CV?


    Could you give some examples of jobs students get with this master? Thank you

  • 38:17