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Grenoble Ecole de Management

Advanced Master’s in Digital Business Strategy

The Advanced Master’s in Digital Business Strategy is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world. The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. It aims at providing digital business strategy training, but also at meeting the needs of companies with competitive skills in digital strategy projects and change management.

Students who are in China can find the Replay on Youku

Entry requirement: Graduate degree / undergraduate degree with a minimum of three years' relevant work experience
Duration: 15 months
Location: Paris
Language: English
Selection: academic dossier + TOEFL/TOEIC/IELTS/ELS + (GMAT/GR) + interview
Member of the Conférence des grandes écoles




Les Oraux passés à la loupe


Les questions

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Intervenants :

  • Yann Gourvennec - Responsable du Mastère Spécialisé Stratégie Digitale
  • 00:16

    The Pitch


    What kinds of professional backgrounds and work experience do candidates typically have?


    I'm hoping to use a master's degree to move into higher-level management positions. Is this degree appropriate for that?


    I am currently employed with a digital agency in Paris for three years. If do this program, would I be able to continue working?

  • 07:47

    If I am an entrepreneur and have been working on my own startup in the past few years, does this qualify as professional experience?


    What's the difference between a master's and a specialized master's?


    Your site mentions MOOCs. Are there courses that we take exclusively online? What are these?


    What kinds of scholarships does GEM offer for this program?

  • 13:57

    Three Words Max


    What kinds of guest lecturers can we expect to meet?


    It doesn't seem like we can get very in-depth on a topic in just a three-day workshop. Wouldn't it be more beneficial to focus longer on the subjects?


    Is this program more suited for people going to work in agencies? i.e. marketing agencies etc and not say Technology Consulting?

  • 20:50

    What is the live business case we have to do?


    Where do graduates get jobs when they leave and what’s the average salary?


    Where do students in this program tend to live? Is there campus housing available?


    Are there any organized networking events for professional development?

  • 28:49

    Does the Paris campus offer the same features as the Grenoble site, such as student associations?


    The Expert Question


    The Expert Question: Digital trends are constantly changing. How does the program stay on top of the latest developments and integrate them into the curriculum?


    Since the curriculum seems to be a bunch of short workshops, are there any permanent or long-term faculty to guide us through the program?

  • 37:49

    How many students do you accept each year and what’s the international diversity?