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emlyon business school

MSc in Sports Industry Management

This MSc in Sports Industry Management develops a broad view of the dynamics of the international sports industry. Students will acquire specialist management skills and techniques necessary to thrive in this highly-competitive industry. They first learn the fundamentals of management on emlyon business school's Paris campus and discover the world of sports governance. Then, they travel to The Alps, the heart of the sports and outdoor industry and learn how to apply the fundamentals of management to the sports industry with a focus on the retail sector. Students then travel to emlyon's Shanghai campus and receive first-hand perspectives on the challenges and opportunities Sports Companies face in Asia. Students will gain privileged access to Outdoor Sports Valley, a consortium of nearly 400 international Sports and Outdoor Industry companies including Patagonia, Columbia Sportswear, Salomon and Amer Sports. They will also have a 4 to 6 months internship, expert conferences, business cases and company missions.
Ranking&Accreditations: In the top 30 in the world for Global Employability by The Times Higher Education, AACSB, EQUIS, AMBA
Duration: 16 months 
Location: Paris, London, Munich, The French Alps, Shanghai
Language: English
Entry Requirements: Bachelor's degree or Master's degree
Application: online application + TOEFL/TOEIC/IELTS + GMAT/GRE/TAGE-MAGE/CAT (optional) + video exercise
Member of the Conférence des grandes écoles




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Les questions

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Intervenants :

  • Antoine Haincourt - Head of the MSc in Sports Industry Management
  • 00:16

    The Pitch


    Is Emlyon considered a sports industry authority? Why study this here?


    You say the Alps are the heart of the sports and outdoor industry. Is this internationally, for France, for Europe?


    Is this program appropriate for me if I want to manage players and talent in football?

  • 09:33

    Where have previous students found jobs and in what positions?


    Your course description sounds like a basic business management program. How do you integrate teaching sports management into business classes?


    Three Words Max


    I would like to ask the student why they chose this particular program and what they would like to do after graduation.

  • 20:32

    What is the sports industry experience of professors who teach in this program?


    In order to integrate the program, in the next years, which profile would be the best between someone from a bachelor of economics or someone from a bachelor of management?


    Guest Change


    Design thinking, fast track project, Blue Ocean. These course titles don’t make sense to me. What is the actual academic content?

  • 26:43

    What will we do on the field trips to the Alps, Munich and the UK? Will we go to the Alps during ski season? :-)


    The Expert Question


    The Expert Question: In the entire broad spectrum of the sports industry, in what sector do you see the biggest potential for growth for both business and a young professional’s career?


    What is the potential for the sports industry in Asia? Do we have sports-related courses there or is it just basic business?

  • 34:34

    Are there any real-world business projects we work on as students?


    What relationships does Emlyon have with sports companies and how do they benefit students?