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emlyon business school

MSc in Luxury Management & Marketing

Ce programme spécialisé délivré par emlyon business school, en association avec le London College of Fashion (Londres, UK) et en partenariat avec Parsons School of Design – The New School (NYC, USA), prépare à des carrières de management international au sein de l’industrie du luxe. Il offre une réelle expérience multi-campus et dans plusieurs pays (Paris, Londres ou New York, Shanghai). Il inclut également un stage (4 à 6 mois) en entreprise ainsi que des visites en entreprises et des conférences spécialisées dans le domaine du luxe. emlyon business school cherche à apporter une véritable expertise à son programme et s’associe pour cela avec Michel Phan, éditeur en chef du Luxury Research Journal, qui est aussi le Directeur du programme, Professeur associé en Marketing du Luxe et Directeur du Cluster Lifestyles and Consumption.
Durée : 16 mois
Lieu : Paris, Londres ou New York, Shanghai
Langue : Anglais
Classements et accréditations : #64 dans le monde parmi les écoles d'ingénieurs et de commerce, Global Employability University Ranking 2015 - The Times Higher Education
AACSB, EQUIS & AMBA
Conditions : Bachelor, GMAT/GRE/TAGE-MAGE (facultatif), TOEFL/TOEIC/IELTS, dossier de candidature + exercice vidéo
Membre de la Conférence des grandes écoles

Replays

12-12-2016

L'Analyse

Les Oraux passés à la loupe

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Les questions

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Intervenants :

  • Michel PHAN - Directeur du Programme MSc in Luxury Management & Marketing
  • Vincent Gosset - Assistant Communication & Content Management Liqueurs, Marketing Department Wines and Spirits, Remy Cointreau
  • 00:14

    The Pitch

    01:41

    How are the Parsons School of Design and London College of Fashion involved in the program? What does the partnership mean for me as a student?

    04:18

    What’s the difference between this and a general management or business degree? So, how does the luxury aspect change the curriculum?

    05:53

    What luxury brands and companies does EMLYON have relationships with?

  • 07:55

    I missed the Dec. 1 application deadline for the tuition discount. Do you have other options for fee waivers and tuition support?

    08:32

    What kind of bachelor’s degree should I have? Do I need to have a fashion or business background?

    10:17

    What kinds of jobs can we expect after graduating?

    13:32

    Is student housing available through the school?

  • 15:31

    Three Words Max

    17:42

    For the student: What would you change about the program if you had the opportunity?

    19:22

    What is the grade average you expect from students in order to enter the program? And what is the minimum score needed for the Tage Mage test?

    20:38

    If we have get a job contract at the end of coursework, can this replace the internship?

  • 22:10

    The luxury sector is notoriously picky and hard to get a foot in the door. Does the school help place us?

    24:24

    I speak French and English fluently. How essential would you say Mandarin is to work in luxury these days?

    26:10

    Is this program a good fit for me if I want to go into luxury hotels and hospitality, or is it fashion focused?

    27:46

    Maybe it’s ridiculous to ask, but is there a dress code for class? Like, do we have to wear designer everything? It is a luxury management school after all...

  • 29:17

    The Expert Question

    29:25

    The Expert Question: Fashion isn’t just business as usual. The industry requires a lot more than just knowledge. How do you prepare students for the cut throat competitive world of fashion and luxury?

    32:47

    My question is for the student: How would you say your perspective on the luxury industry has changed since entering this program?

    34:55

    What’s the international mix of your student population? What’s the dominant group?

  • 35:53

    In choosing where to go the second year, how would compare the New York and London tracks? What are the differences and advantages of each?

    37:05

    How many grads stay in Asia for work after getting their diploma?

    38:21

    Conclusion