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emlyon business school

MSc in Digital Marketing & Data Sciences

Entirely taught in English, this programme focuses on digital marketing and data analytics, which includes coding, database access, data science and machine learning. During the first semester, the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specialisations and training in a professional and international context. The programme also includes a learning trip to Boston and a semester in Milan with courses at Politecnico di Milano. 
Accreditations: AACSB, EQUIS, AMBA
Duration: 16 months 
Location: Paris
Language: English
Entry Requirements: Bachelor's degree or Master's degree
Application: online application + TOEFL/TOEIC/IELTS + GMAT/GRE/TAGE-MAGE/CAT (optional) + video exercise
Member of the Conférence des grandes écoles




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Les questions

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Intervenants :

  • Clément LEVALLOIS - Co-Director of the programme - Associate Professor (Market and Innovation Department), Head of the Data R&D Institute
  • Margherita PAGANI - Co-Director of the programme - Professor of Digital Marketing at emlyon business school, Adjunct Professor at Bocconi University
  • 00:16

    The Pitch


    Why study digital marketing and data sciences at Emlyon if this master’s program has never been done at the school before?


    What types of profiles are you looking for in this program? Do we need a business or science background?


    How many students will accept in the first year? How many from abroad?

  • 09:23

    Do I need to know French to do this program?


    Speaking of languages. I don’t know anything about coding. Do you teach this? Should we know how to code already?


    I imagine very high math skills are required to work in data sciences. Do you require a certain level?


    Three Words Max

  • 18:37

    Can you tell me more about emlyon, please? It’s not one of the French business schools I have heard of.


    Would a master’s degree from emlyon be recognized in my home country of China? What guarantees its validity outside of the EU?


    What kinds of jobs will I be qualified for after this program?


    Hi! I’m from India and am interested in your program. Is it possible for non-EU students to work in France after graduation?

  • 28:04

    How do you see or make the link between digital marketing and data science in your program - which seem two fascinating fields?


    The Expert Question


    The Expert Question: One of the primary uses of big data analytics by businesses is of course for marketing and to increase sales. But what other ways can we use big data in business that’s not just profit oriented and actually seeks have a positive impact on society?


    How does this program address privacy and issues such as EU privacy laws?

  • 35:41

    Are we hacking people’s brains in the neuromarketing and biomarketing classes?


    What kind of corporate relationships does Emlyon have for this program to help students make professional connections? Facebook? Google? Amazon?