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EDHEC Business School

MSc in Marketing Management

With this holistic programme, MSc in Marketing Management students will learn how to build and execute global marketing strategies and tactics, and to create brand DNA. This programme provides advanced knowledge of the marketing discipline through 8 core modules and 2 majors in Luxury & Fashion, or in Entertainment & Services, completed by a 3-6 month professional immersion. Thanks to a partnership with global companies such as Carrefour, Seb and Unilever, students can supervise real-time projects. 
Entry Requirements: 4-year bachelor degree (or equivalent)
Duration: 1 year
Location: Lille 
Language: English 
Selection: GMAT  ≥ 550 / GRE / TAGE MAGE or CAT (for Indian students only) + TOEFL / TOEIC or IELTS
Member of the Conférence des grandes écoles

Replays

21-11-2017

L'Analyse

Les Oraux passés à la loupe

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Les questions

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Intervenants :

  • Guergana Guintcheva - PhD, MSc in Marketing Management programme director
  • Temitope AYORINDE - MSc in Marketing Management current student
  • 00:14

    The Pitch

    01:39

    Hi Ms. Guintcheva. You really take ownership of designing this program. What’s makes your program different from others?

    03:33

    Can you tell me more about the competencies evaluation with the career center, please?

    06:53

    Is it possible to specialize in a particular area, such as digital marketing or e-commerce?

  • 08:58

    What is expected for the Master Project?

    11:17

    The site makes it sound like we have to leave France for our internship. Does the internship have to be abroad?

    14:20

    Why did you choose this school? What would you change about the program?

    17:15

    Three Words Max

  • 19:03

    Is it possible to stay in France and work as a foreigner after completing this degree?

    20:47

    How should I prepare for the interview?

    23:53

    I don’t want to work in Luxury or Entertainment, but those are the only majors your sites lists. Should I consider another program?

    25:55

    How do most graduates find their jobs, and where?

  • 28:54

    What should I expect as a foreigner in Lille? What’s life like there?

    30:48

    The Expert Question

    31:02

    The Expert Question: Your statement on the EDHEC website talks about “marketing challenges confronting the world today.” What are those challenges?

    34:32

    Two semesters seem very short for a master’s. Is this normal in France?

  • 35:23

    Are there any consulting projects we work on for real companies?

    36:46

    How does the program “embrace the latest technology” and “respond to trends in the market” as your site says.

    38:54

    Conclusion