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AUDENCIA Business School

MSc in Management & Entrepreneurship in the Creative Economy

The MSc in Management and Entrepreneurship in the Creative Economy is taught by both AUDENCIA Business School and The Glasgow School of Art’s Innovation School. It has been designed in order to help creative people – designers, architects, performing artists, writers and others – by developing management and entrepreneurship skills. This 1-year programme entirely taught in English includes courses about knowledge of business and management within cultural industries, methods of learning, creating and managing and a diverse international network. Career outcomes for graduates are positions in the creative industries, such as art directors, brand or content strategists or managers of arts organizations. 
Entry requirement: 3 or 4-year Bachelor’s Degree; 2-year work experience
Duration: 1 or 2 years
Location: Nantes (France) and Forres (Scotland)
Language: English
Selection: Application form + proficiency in English
Member of the Conférence des grandes écoles




Les Oraux passés à la loupe


Les questions

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Intervenants :

  • Catherine Morel - Associate Professor, Department of Communication and Culture, Head of the Programme
  • Janine BOEHM - Student in Management & Entrepreneuship in the Creative Economy
  • Pierre-Alexandre Luyt - Student of the programme
  • 00:20

    The Pitch


    What is management in the creative economy exactly?


    What applications do entrepreneurial skills have for creatives, such as artists, writers and filmmakers?


    Bonjour, je ne parle pas très bien anglais, ai-je quand même des chances d'intégrer / réussir la formation ? Merci !

  • 08:59

    Do I need professional experience to join this program?


    Is creativity measurable? If so what are some of the ways we measure it today? If not, how do we value it in business today?


    15,000 € is a lot of money to pay for a master’s when I will likely not have a very high paying job. What financial support do you offer?


    Three Words Max

  • 17:15

    Could you give more details on the structure of the program, please? What each school teaches? Thanks!


    Guest change


    Could you clarify for me, please: Is this a program for arts management, such as a managing director of a theater or museum?


    International diversity would be important for creativity, I think. What’s the composition of the student group?

  • 24:27

    Does this course include an understanding of human attention? How does the field of creativity view human attention?


    Is Nantes known as a creative or artistic hub in France? What’s the town like?


    The Expert Question


    The Expert Question: If this is a program about rethinking management, in what ways can we be creative and innovate in traditional management roles?

  • 32:37

    What kinds of project and assignments we will validate?


    What elements are you looking for in an admissions application? Any tips for making mine stand out?



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