Analysis of the program by Campus-Channel

What we noted

SKEMA Business School

MSc Strategic Event Management and Tourism Management

The MSc gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance. This MSc has two separate tracks: The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry; The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. SKEMA underlines its location on the French Riviera, one of the world’s principal destination in the most touristic country in the world, France.

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Accreditation: AACSB, EQUIS, AMBA; BS #57 in Europe (FT)
Duration: 1 year, full-time
Location: Sophia Antipolis (France)
Language: English
Entry Requirement: bachelor’s degree; academic dossier + English proficiency
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Mady KEUP - Head of the MSc Strategic Event Management & Tourism Management
  • Amandine CAEKAERT - Program student
  • 01:09

    The speech


    Face to face


    How do you integrate strategy to your Master?


    Do I need a specific knowledge on management to be accepted?

  • 07:24

    What kind of jobs may I expect after I graduate?


    What's the difference between MSc & MBA in tourism? For example SKEMA is providing MSc course & La Rochelle business school providing MBA in tourism what's the major difference?


    Expert question


    Expert question: Why should students choose your program while many famous schools are dedicated to event management or tourism?

  • 13:24

    Hello, if I choose the event management track, will I get some training on how to organize events?


    What is the level of English required?


    Hello, do we stay in Sophia during this year or do we go to Lille too?


    There are IT courses on both tracks: what are they about?

  • 17:56

    How would you define the French Riviera spirit?