The MSc gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance. This MSc has two separate tracks: The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry; The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. SKEMA underlines its location on the French Riviera, one of the world’s principal destination in the most touristic country in the world, France.
Students who are in China can find the Replay on Youku
AACSB, EQUIS, AMBA; BS #57 in Europe (FT)
1 year, full-time
Sophia Antipolis (France)
bachelor’s degree; academic dossier + English proficiency
Member of the Conférence des grandes écoles