In this MSc programme, students achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side. The core modules integrate new thinking on marketing. A range of options allow students to focus on more specific career orientations (web, retail, B2B, communication…). Specificity of this MSc : it is both Marketing and Business Development because both go hand in hand, using innovation, creativity and agility to drive top-line growth in companies.
Students who are in China can find the Replay on Youku
1 year, full-time
Paris (France), Sophia Antipolis (France), Lille (France) or Belo Horizonte (Brazil)
bachelor’s degree; academic dossier + English proficiency
AACSB, EQUIS, AMBA
Member of the Conférence des grandes écoles