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SKEMA Business School

MSc International Marketing and Business Development

In this MSc programme, students achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side. The core modules integrate new thinking on marketing. A range of options allow students to focus on more specific career orientations (web, retail, B2B, communication…). Specificity of this MSc : it is both Marketing and Business Development because both go hand in hand, using innovation, creativity and agility to drive top-line growth in companies.
Accreditation: AACSB, EQUIS, AMBA; BS #57 in Europe (FT), ISO 14001
Duration: 1 year, full-time
Location: Paris (France), Sophia Antipolis (France), Lille (France) or Belo Horizonte (Brazil)
Language: English
Entry Requirement: bachelor’s degree; academic dossier + English proficiency
Accreditations: AACSB, EQUIS, AMBA
Member of the Conférence des grandes écoles

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  • Aurélie Dehling - Directrice du MSc International Marketing & Business Development sur le campus de Paris
  • Antonia Wedler - Etudiante du MSc International Marketing et Digital Business
  • 01:11

    The speech


    Face to face


    Do you only except students who have work experience before? How many years? Thank you.  


    Hello. I’m from Peru. What are job options for international graduates in France? And could you give some ideas about salaries?   

  • 08:39

    Hello. I want to know if I can choose to take courses in all three campuses. Are we allowed to have more than one specialization? 


    Expert question


    Expert question : Why did your programme decide to put two different topics, marketing and business development, in one basket? Isn’t it a bit confusing for students and for employers in terms of area of specialization?


    Hi. How important is my transcript and French level? And what about IELTS test to get it? Many thanks.

  • 14:00

    How is this programme international if your campuses are all concentrated in France? Being a non-French, I wonder if I will gain professional and interpersonal skills applicable outside France too.


    Hello. I was just wondering what kinds of courses you have under innovation and creativity? Will we get to interact with people in the field working on innovative projects like start-up companies on apps etc.?