Analysis of the program by Campus-Channel

What we noted

SKEMA Business School

MSc International Marketing and Business Development

In this MSc programme, students achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side. The core modules integrate new thinking on marketing. A range of options allow students to focus on more specific career orientations (web, retail, B2B, communication…). Specificity of this MSc : it is both Marketing and Business Development because both go hand in hand, using innovation, creativity and agility to drive top-line growth in companies.

Students who are in China can find the Replay on Youku

Duration: 1 year, full-time
Location: Paris (France), Sophia Antipolis (France), Lille (France) or Belo Horizonte (Brazil)
Language: English
Entry Requirement: bachelor’s degree; academic dossier + English proficiency
Accreditations: AACSB, EQUIS, AMBA
Member of the Conférence des grandes écoles

Replays

2018-04-25

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Peter Spier - Head of the program
  • Meghana BHARI MALLIKARJUNA - Student of the program
  • 00:17

    The Pitch

    01:41

    What makes this MSc in international marketing and business development different from other programs of the same name?

    03:38

    Should I have professional experience to apply?

    05:47

    Can I change campuses between semesters?

  • 07:14

    Do I need to speak Portuguese to attend classes on the Brazil campus?

    09:11

    Can you tell me about the program in Brazil, please? I have never heard of Belo Horizonte and it doesn’t particularly seem like a business hub.

    10:38

    Hi Meghana. Where are you from? Why did you choose SKEMA and this program?

    13:07

    I know this program is recognized in the EU. Does it have international accreditation to ensure recognition in the U.S.?

  • 14:55

    Three Words Max

    18:39

    I saw former Apple Europe exec Bruno Didier was a speaker during the program. What other high-profile guests do you have lined up?

    20:30

    What are you teaching in the course about leadership in a “millenial world?” Are you teaching millenials how to manage themselves?

    21:42

    Photoshop is mentioned in the curriculum. Do I need to know how to do graphic design?

  • 23:37

    Is playing with Legos seriously a class on the Sophia Antipolis campus?

    26:06

    Do each of the specializations have live business cases we work on as students?

    28:33

    I would like to specialize in digital marketing, which is offered in both Lille and Suzhou. How do I know which to choose?

    29:05

    The Expert Question:

  • 29:15

    The Expert Question: Why combine two subjects – international marketing and business development – into one degree. How are the two joined, and couldn’t each of the specializations be their own degree?

    33:01

    Is the specialization mentioned on our diploma?

    34:03

    Megahana, has this program met your expectations? What do you wish were different?

    35:42

    What kinds of jobs can I expect to qualify for with this degree? How smooth is the transition from school to career?

  • 37:13

    What kinds of career services support do you   offer us?

    38:33

    Conclusion