Analysis of the program by Campus-Channel

What we noted

SKEMA Business School

MSc International Business

Going international and developing international business is a challenging issue for organizations. This programme focuses on specific cognitive knowledge, tools and practice, necessary to properly design and implement the chosen international strategy. Through an immersion in the different local business environment around the campuses in France, China and the USA, the MSc International Business aims to prepare students to join organizations operating internationally or aiming to internationalize. It claims to address the impacts of cultural, administrative, political, geographical, economic distance on developing business abroad, and conduct the process of business internationalization.
Entry requirement: Bachelor
Ranking&Accreditations: Business School #9 in France (FT) / EQUIS, AACSB, AMBA
Duration: 12 months
Location: Paris (France), Raleigh (USA), Suzhou (Chine), Belo Horizonte (Brazil)
Language: English
Selection: academic dossier + TOEFL/IELTS + interview
Member of the Conférence des grandes écoles

Replays

2017-03-31

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Renata Kaminska - Head of the program
  • Julia Monteil-Shumska - Student of the program
  • 00:15

    The Pitch

    01:38

    How does campus selection work? Do we choose at the beginning of the program?

    03:09

    Since it's an international program, do we have the opportunity to take language classes?

    05:54

    Do any of the campuses have specializations or is all the same program?

  • 08:04

    Is this master's appropriate for those of us who want to pursue a more entrepreneurial path and launch our own businesses?

    11:13

    Why should I chose to study in your University than other schools offering similar program?

    14:20

    I see soft skills talk about a lot on business leadership panels as a highly valued by employers. How do you develop soft skills in this program?

    15:48

    Three Words Max

  • 17:14

    What level maths should we have for your business program? It's not my best subject.

    19:21

    What's the workload like and what do you expect us to produce for validation?

    23:38

    What's the admissions interview like and how can I prepare?

    26:11

    What are typical career paths graduates take when they complete the degree?

  • 28:42

    Does your doing business in Europe track take into account Brexit and other potential changes in EU trade policy?

    31:20

    The Expert Question

    31:29

    The Expert Question: Since this program is focused on the internationalization of businesses and teaching nuances geo-cultural nuances in marketing, how would you market differently to Chinese consumers as you would to Brazilians?

    35:41

    Hi. I'm from Spain and am interested in the Asia track to get a job there after. What's the alumni network like there and is it useful for finding work in a market like that?

  • 38:12

    What’s it like integrating as an international student? Do the foreigners tend to stay together or is it possible make friends with locals?

    39:27

    Conclusion