Analysis of the program by Campus-Channel

What we noted

SKEMA Business School

MSc Digital Marketing

The Google Analytics and Adwords certifications reinforce this programme’s web dimension. SKEMA insists on the international dimension, the project management training with CAPM/PMP certifications, and the real, in-company business experience. With the in-company projects, students get to practice all the knowledge, methods and tools that have been taught. Students apply what has been taught across many domains of management and produce a marketing and communication plan, a business plan, manage a web-site, develop e-commerce, manage change… This programme aims to provide real-life practice in partnership with companies (such as Nike, Orange or IBM) and offers strong technical skills.

Students who are in China can find the Replay on Youku

Entry requirement: 4-year degree or equivalent
Ranking and ccreditation: Business School #10 in France (FT), EQUIS, AACSB, AMBA
Duration: 1 year
Location: Sophia Antipolis (France)
Language: English
Selection: application + interview + TOEFL/TOEIC/IELTS (+ GMAT/GRE)
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Lamia MOUSSAOUI - Professor and member of the program scientific committee
  • Victor Poinson - Alumni, currently working for Google in Zurich
  • 00:12

    The Pitch


    What are some of the companies we get to work on the program business projects and what are the assignments?


    Can you give more information on the additional Google and PMI certifications this master's delivers?


    If we are doing real work for companies, do we get paid for it?

  • 09:10

    I know you say there are a lot of tech companies on the French Riviera, but are there more in Paris?


    What scholarships do you offer to help with tuition?


    How much direct contact do we have with the company's on the real-world project? Do grads ever get hired?


    Three Words Max

  • 16:03

    Where do the teachers come from? Are they academics or full-time employees in companies?


    Do I need to speak French for this program? Are classes offered?


    I have been working as a social media community manager the last three years. Can my professional experience validate related courses?


    There are a lot of classes on project management in the second module that all sound the same. What's the difference?

  • 25:35

    Where do students usually live? I've heard it's hard to find housing as a foreigner.


    What's the average salary for jobs after this program?


    What's the average of scores on the GRE and GMAT of applicants?


    The Expert Question

  • 30:57

    The Expert Question: The job market for digital marketing jobs seems to be growing but becoming more and more saturated with qualified candidates. How does your program position graduates for top consideration?


    What's student life like at Sophia-Antipolis? Are there associations or activity groups?


    Does this school have career services or job fairs to help us find internships and jobs?