Analysis of the program by Campus-Channel

What we noted

SKEMA Business School

MSc Digital Business

This MSc is a full-time course, taught in English at the Sophia Antipolis campus. This multidisciplinary programme combines the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and skills necessary to work in a data-rich digital environment. Students will participate in year-long group projects that allow them to apply this training to real-world, data-intensive cases. The MSc Digital Business, Data Analysis and Management places equal importance on academic rigour and equipping students with valuable practical skills. 

Students who are in China can find the Replay on Youku

Entry requirement: 3 or 4-year degree 
Duration: 1 year
Location: Sophia Antipolis (France)
Language: English
Accreditations : AACSB, EQUIS, AMBA
Selection: Application form + TOEFL / TOEIC / IELTS (+GMAT / GRE) + interview
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Zacharia Babutsidze - Associate Professor, Academic Director of MSc in Digital Business
  • Marcus Pernegger - Student of the MSc Digital Business
  • 00:14

    The Pitch


    How does program differ from SKEMA’s Digital Marketing master?


    What exactly does “digital business” encompass? Is this program just for those who want to launch an online business?


    What are the firms and companies that helped design this program?

  • 09:17

    Do you require professional experience to apply?


    Is there a compulsory internship?


    Can you tell me more about Sophia Antipolis? Is it a town?


    Three Words Max

  • 18:23

    Do I need to speak French to do this program?


    What kinds of projects do we work on? Are there real-world business cases?


    How much focus is placed on research in this program? Is this a good master to pursue if I would like to eventually do a PhD?


    How important are math skills and grades for our application?

  • 29:25

    The Expert Question


    The Expert Question: In your opinion, where do you see the most potential for digital transformation in business today, and how does SKEMA address this in its curriculum?


    What are the types of jobs graduates get and where?


    Do you offer any startup support for entrepreneurs?

  • 39:12