Analysis of the program by Campus-Channel

What we noted

Rennes School of Business

MSc in International Luxury and Brand Management

The MSc in International Luxury and Brand Management has been designed to prepare students for effective luxury and brand management getting thorough understanding of the international luxury market, its current and future trends. Hence, graduates will be able to develop and to implement effective strategies, introduce innovative products and services in different luxury segments. The programme focuses on classes such as international consumer behavior, luxury retail and e-commerce, but also brand management or corporate design in the luxury industry. 

Students who are in China can find the Replay on Youku

Entry requirement: Bachelor degree
Duration: 15 months
Location: Rennes (France)
Language: English
Selection: academic application + TOEFL/TOEIC/IELTS + interview
Member of the Conférence des grandes écoles

Replays

2016-12-15

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Dildar Hussain - Programme Manager MSc in International Luxury and Brand Management
  • Wenting Han - Student in this master programme
  • 00:18

    The Pitch

    01:38

    The curriculum seems very broad. Is there a special focus on any one particular function, like marketing or brand development?

    03:18

    What’s the perfect profile to attend the luxury and brand management master’s?

    05:18

    What kinds of jobs can we get after finishing the luxury management degree?

  • 07:23

    What makes your luxury management program unique when there are several options for similar degrees at other schools?

    09:02

    Rennes seems disconnected from major business centers where luxury brands would be based. How connected is the school to these companies?

    10:38

    Is it possible to work while enrolled in this program?

    11:34

    Is this program compatible with wanting to pursue a career in cosmetics?

  • 13:38

    How much is tuition for this program? I couldn’t find it on your website.

    15:01

    What is the “graduating project”? There’s very little detailed information on the website about any of the program.

    17:02

    What’s the purpose of the interview for admission? What can we expect?

    18:55

    Are the language courses obligatory?

  • 19:34

    Conclusion