Analysis of the program by Campus-Channel

What we noted

Rennes School of Business

MSc in Digital Marketing and Communication

The MSc in Digital Marketing and Communication programme aims to train graduates with advanced but tailor-made knowledge in digital marketing and communication tools. It equips students with the knowledge and understanding of both the traditional theories in marketing strategy as well as their application in the contemporary digital environment, in order to prepare students for top-level and new marketing positions.
Entry requirement: First degree (Bachelors) in Business or equivalent
Duration: 16 months
Location: Rennes (France)
Language: English
Selection: academic application + TOEFL/TOEIC/IELTS + interview
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Clara KOETZ - Programme Director
  • Laura PARRA RUIZ - Student
  • Paula URREA DE AVILA - Student
  • 00:16

    The Pitch


    Why study digital marketing in France, in English? The connection is not as evident as studying international politics in a foreign country. What’s the advantage?


    What are you looking for in our interview? What can we expect?


    Hi. How much emphasis does this program place on social media versus other online channels?

  • 08:20

    Do you offer any courses on data analytics and reporting?


    I took most of the classes in your master curriculum in undergrad in the US, so is this French master the equivalent of a US bachelor?


    Are there opportunities for real-world projects with companies during this program?


    Three Words Max Taboo

  • 16:43

    What is life in Rennes like for students? Is the city open to foreigners?


    How is creativity addressed in this program? Communication after all is about getting someone’s attention and effectively conveying a message.


    How does this program address differing privacy laws between countries and regulators?


    Guest change

  • 21:19

    Paula, what have been the most valuable assignments for learning and growing?


    What is the international strategic management session abroad in the curriculum, and is there an extra cost?


    What are the job opportunities once I graduate? Could I get a job in France?


    Final Destination

  • 29:46

    What corporate partnerships do you have that help students connect with companies for internship and job opportunities?


    I would like to specialize in luxury marketing. Is it possible to have a specific focus in this program?


    Hello my academic background is in literature and no professional experience. Could I still be accepted into this program?


    Can you tell me more about the graduating project, please? Is this a company project?

  • 37:02

    A French friend told me a candidate’s competitive edge and starting salary depends on what business school you went to. How does Rennes School of Business rank for getting jobs in Paris?


    The Sweetest