NEOMA Business School

MSc Luxury Marketing

This new marketing programme is fully taught in English and will be delivered in Paris as of 2020. This programme specialises in luxury marketing. It will enable students to learn about all the different aspects of the sector.  Students will acquire the knowledge and skills required to be able to move forward in a sector that is constantly evolving. Through our courses, students will also gain sound knowledge of digital communication and in-store experience. Among the different modules, we will focus on a fast-growing sector, the luxury experience (hotels, travel and the in-store experience, in particular).
Entry requirement: 4-year Bachelor’s degree or equivalent
Accreditation: triple accreditation
Duration: 15 months (including professional mission) 
Location: Paris (France) 
Language: English
Selection: academic dossier + TOEFL/IELTS + interview



The questions

Click on the timer to watch the answer.


  • Julia Pueschel - Head of the programme
  • Xiaotong Poirée - International Admissions Manager
  • 00:17

    The Pitch


    I’m hesitating between the Masters in international luxury management in Neoma and your Masters. Why should I pick this one? What’s the difference?


    What kind of internships do people undertake and how would I apply for one? Do you offer assistance with the applications and sourcing relevant opportunities?


    What do we do during the professional experience called « phase 2 »? How long does it last?

  • 09:45

    To what kind of jobs this programme prepares students?


    Do you require some French to enter the program? Is it mandatory to really enjoy student life?


    The Clichés


    Will I have enough time to work alongside the Masters? Will you help me find a part time job?

  • 19:53

    Hi. As a student from China, is it possible to get a job in France after I finish this degree? What about other EU countries?


    I have heard it’s very hard to find a place to live in Paris. Will you help me find one? How? Do you offer student accommodation?


    Where do the lecturers on the Luxury economics and perspectives course come from? Do all of the professors have industry experience?


    It seems very important to have contacts when it comes to the luxury industry. Will you help me develop my network?

  • 26:50

    I can see that there is a final dissertation. Am I able to pick the topic, or are these allocated? Will we be given a dissertation supervisor to help with this piece of work?


    Final destination


    What kind of practical work does this program include?


    Will there be any group projects? If so, how is the work divided? Do we get assigned roles?

  • 32:42

    When does the application open?


    Hi, do you offer classes on the use of technology and AI in the luxury industry?


    There is an oral defense with the final dissertation. How long will it last and what will the jury be like? If I’m not comfortable with talking in public, is there going to be any course to help me?


    Extra Time