NEOMA Business School

Master of Science Marketing French Excellence

The MSc Marketing French Excellence prepares students from any country for a career in International Marketing. Fully taught in English, the programme offers a 360-degree approach by providing fundamental marketing tools and techniques, as well as real-life business cases while focussing on French centres of Excellence as benchmarks.  The MSc Marketing French Excellence uses examples from global industries in which France excels to teach advanced marketing theory and techniques (luxury, culture, high technology, service industry). Students will be provided with managerial and operational skills required to excel in the world of international marketing.
Entry requirement: Bachelor / 3 year bachelor degree or equivalent
Ranking & accreditation: Business School #8 in France; AMBA, EQUIS, AACSB
Duration: 1 or 2 years
Location: Rouen (France)
Language: English
Selection: academic dossier + TOEFL/IELTS + interview
Member of the Conférence des grandes écoles



The questions

Click on the timer to watch the answer.


  • Ewan Ormiston - Head of the programme
  • 00:16

    The Pitch


    What are your language requirements for international students? Do I need to speak French in order to learn the French Excellence? Do you offer french classes?


    How long on average will I have to look for a job before finding one with this Master? How much will I earn then?


    How long does the interview last, what should I prepare, and what type of questions will I be asked? What questions should I be asking the interviewer?

  • 14:45

    Why should I study French Excellence in a city that isn’t Paris?


    The Clichés


    How can you teach a soft skill such as leadership?


    Can you describe a typical day? Do we have time to do things outside the program – like a part-time job?

  • 28:00

    What’s the mix of traditional marketing versus digital marketing?


    Final Destination


    How are the courses assessed? Is it exams, essays, or a combination of the two? What if we fail an exam? Do you offer retakes?


    If I get my qualification in France, will it be valid in other countries? Is it internationally recognized?

  • 35:14

    You mention a 4 to 6 months internship experience. Is it something that is arranged by the school or is it something that each student has to sort out by themselves?


    What is the final dissertation? Is there an oral aspect to it?


    Extra Time