The aim of this programme is to concentrate on centers of French excellence (Luxury, Culture, High-technologies and Service Industry) and to understand France’s position as an outstanding global marketer. It provides tools and techniques to maximise these strengths on the world stage. Focused on Marketing, it uses France and its different industries as an example. This programme is designed for students interested in working for a French business, nationally or internationally, and for those seeking to acquire the skills and know-how applicable to the strategic development of companies in developing economies.
Students who are in China can find the Replay on Youku
Bachelor / 3 year bachelor degree or equivalent
Ranking & accreditation:
Business School #8 in France; AMBA, EQUIS, AACSB
1 or 2 years
academic dossier + TOEFL/IELTS + interview
Member of the Conférence des grandes écoles