Analysis of the program by Campus-Channel

What we noted

NEOMA Business School

Master of Science Marketing French Excellence

The aim of this programme is to concentrate on centers of French excellence (Luxury, Culture, High-technologies and Service Industry) and to understand France’s position as an outstanding global marketer. It provides tools and techniques to maximise these strengths on the world stage. Focused on Marketing, it uses France and its different industries as an example. This programme is designed for students interested in working for a French business, nationally or internationally, and for those seeking to acquire the skills and know-how applicable to the strategic development of companies in developing economies.

Students who are in China can find the Replay on Youku

Entry requirement: Bachelor / 3 year bachelor degree or equivalent
Ranking & accreditation: Business School #8 in France; AMBA, EQUIS, AACSB
Duration: 1 or 2 years
Location: Rouen (France)
Language: English
Selection: academic dossier + TOEFL/IELTS + interview
Member of the Conférence des grandes écoles

Replays

2017-04-05

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Ewan ORMISTON - Head of the MSc in Marketing French Excellence
  • 00:15

    The Pitch

    01:49

    I don’t understand why this references French Excellence. Are we only focusing on marketing French businesses and products?

    04:40

    Why is this program based in Rouen and not a bigger city center like Paris, where many major companies have their headquarters?

    06:33

    Does this course include any analytics learning, such as for Google?

  • 08:22

    Do we have the opportunity to specialize in any specific field of marketing such as digital, or a specific industry like luxury and retail?

    10:37

    Are there any practical real-world cases that we get to work on?

    12:26

    Three Words Max

    14:11

    Do we get to participate in student associations? Any particularly interesting ones you can tell us about?

  • 16:22

    How big is the cohort and where are your students from?

    18:30

    What’s it like living in Rouen as a student? Is it hard to integrate an international student?

    20:24

    Do you have an organized alumni network I can access while I’m a student?

    21:56

    I’m from El Salvador and would like to work on my French while in this program. Does the school offer classes?

  • 23:03

    What kinds of corporate partnerships do you have that benefit students?

    26:33

    Do you have student housing available, or will you help us find accommodation? I imagine it’s difficult as a foreigner.

    29:39

    Are there career services available when we start this program?

    30:38

    The Expert Question

  • 30:49

    The Expert Question : What makes Neoma an expert on French excellence, and in your opinion what are some of the main points that set marketing “à la française” apart?

    33:40

    How does curriculum work on our soft skills? I see this as a buzzword in a lot of job postings.

    36:22

    Could you give me some examples of research topics, please? Is this done in conjunction with an internship?

    38:04

    Conclusion