Analysis of the program by Campus-Channel
What we noted
KEDGE Business School
The MSc Marketing programme is a master degree in management with 2 options: Brand Management and Business Bevelopment. Specific characteristics include close links with academics mentoring projects, an international seminar and a full semester dedicated to practical experience through a corporate internship/consulting mission, a project and an obligatory thesis.
Entry requirement: 3 or 4-year Bachelor
Duration: 1 year
Location: Marseille (France)
Selection: online application + TOEIC/TOEFL + interview
Zooming in the interviews
Click on the timer to watch the answer.
Lunardo - Professor of Marketing Alvaro
HUERTAS MARCHENA - Student of the program
What are minimum French language requirements for admission?
Do I have to know the specialization I want when I apply?
What do you mean by “guiding light” partnerships noted on your website?
If we choose to concentrate on business development, can we also take classes from another program?
Is the six-month stage an internship or apprenticeship?
How many international students are there in this particular program?
What are the differences in curriculum between the Marseille and Bordeaux campuses?
What professional experience is required to enter this program? I’m an engineer by training – can I still apply?
What aspects of privacy does your program teach in relation to using user data for digital marketing?
What kinds of career services do you offer students?
What kinds of companies do students get a job? Big four like Deloitte, KPMG, PwC...
Could you explain the experiential kit, please? Are these classes?
he Expert Question
The Expert Question: If there is a slowly growing trend of certain demographics reducing social media use or closing their accounts, what marketing channels do you propose reaching them through?
What’s the international recognition of a master’s in marketing from KEDGE?
The digital track looks like it might be more about coding rather than communication. Should I do this program if I want to focus on social media management?
The school describes itself as “innovative” like every other school. How are you innovative in reality?
What is the “personal branding” track? Is it for social media empresarios?