Analysis of the program by Campus-Channel

What we noted

KEDGE Business School

MSc Marketing

The MSc Marketing programme is a master degree in management with 2 options: Brand Management and Business Bevelopment. Specific characteristics include close links with academics mentoring projects, an international seminar and a full semester dedicated to practical experience through a corporate internship/consulting mission, a project and an obligatory thesis. 
Entry requirement: 3 or 4-year Bachelor
Duration: 1 year
Location: Marseille (France)
Language: English
Selection: online application + TOEIC/TOEFL + interview

Replays

2017-11-20

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Renaud Lunardo - Professor of Marketing
  • Alvaro HUERTAS MARCHENA - Student of the program
  • 00:15

    The Pitch

    01:38

    What are minimum French language requirements for admission?

    03:50

    Do I have to know the specialization I want when I apply?

    06:02

    What do you mean by “guiding light” partnerships noted on your website?

  • 08:10

    If we choose to concentrate on business development, can we also take classes from another program?

    10:14

    Is the six-month stage an internship or apprenticeship?

    13:44

    How many international students are there in this particular program?

    16:03

    Three Words Max

  • 18:09

    What are the differences in curriculum between the Marseille and Bordeaux campuses?

    20:05

    What professional experience is required to enter this program? I’m an engineer by training – can I still apply?

    22:30

    What aspects of privacy does your program teach in relation to using user data for digital marketing?

    24:14

    What kinds of career services do you offer students?

  • 26:10

    What kinds of companies do students get a job? Big four like Deloitte, KPMG, PwC...

    28:33

    Could you explain the experiential kit, please? Are these classes?

    29:46

    The Expert Question

    30:01

    The Expert Question: If there is a slowly growing trend of certain demographics reducing social media use or closing their accounts, what marketing channels do you propose reaching them through?

  • 32:06

    What’s the international recognition of a master’s in marketing from KEDGE? 

    34:12

    The digital track looks like it might be more about coding rather than communication. Should I do this program if I want to focus on social media management?

    35:50

    The school describes itself as “innovative” like every other school. How are you innovative in reality?

    38:12

    What is the “personal branding” track? Is it for social media empresarios?

  • 39:32

    Conclusion