Analysis of the program by Campus-Channel

What we noted

KEDGE Business School

MSc in Wine & Spirits Management

This MSc is delivered by the Wine & Spirits Academy at KEDGE BS on Bordeaux Campus, in the heart of the Wine Worldwide Capital. It aims at offering a programme in the front line of current issues in the global wine and spirits industry. With both theory and practical cases, the goal is to create adaptable managers and provide them with a clear vision of the international scope and specific cities of the industry. All the management topics covered are applied to wine and spirits specificities. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries. 
Entry requirement: Bachelor 3 years (BA, BSc), Bachelor 4 years (BA, BSc)
Duration: 14 months
Location: Bordeaux (France)
Language: English
Selection: online application + TOEIC/TOEFL/IELTS (+ GMAT/GRE)

Replays

2017-01-26

Analysis

Zooming in the interviews

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The questions

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Participants:

  • Jacques-Olivier PESME - Director, Wine & Spirits Academy - KEDGE Business School
  • 00:14

    The Pitch

    01:30

    Why did a business school create a wine and spirits program? What credibility does it have to do this?

    03:31

    How much are the early bird scholarships for? What other scholarships do you have available?

    04:47

    How much focus is there on international wines, such as new world product, since this program is based in France?

  • 08:19

    How much emphasis is placed on spirits? What’s the proportion of the curriculum between wine and spirits?

    10:24

    What subject have previous students researched for their thesis project? How long does it have to be?

    13:58

    Three Words Max

    14:51

    How much French do we need to speak to be admitted to this program?

  • 16:12

    How objective is this program? Does it abide by the doctrine that French wine is the best in the world?

    18:33

    Where do we go on the study trip and what do we do?

    20:40

    What kinds of jobs do graduates get with this degree and where?

    23:42

    Who are the teachers at the school and where do they come from?

  • 25:20

    Is a degree in marketing or management mandatory to join your MSc?

    28:03

    I saw there is a one-year track and two-year track for this program. What are the requirements for each?

    29:30

    The Expert Question

    29:44

    The Expert Question: With the emergence of so-called “new world wines” where do you think there are more opportunities for new graduates? Working with the “new world wines” or with the more traditional European producers France, Italy and Spain?

  • 32:33

    Do you offer any double-degrees or exchange programs with other schools?

    33:14

    What can I expect in the interview? What are you looking for most in candidates?

    36:42

    Can I expect the student life to be a little detached from work - do parties feel like homework?

    38:24

    Conclusion