Analysis of the program by Campus-Channel

What we noted

KEDGE Business School

MSc Digital Marketing & sales

The MSc in Digital Marketing & Sales is designed to train students to acquire the analytical and business related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design and digital marketing. The programme focuses on themes likes social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities...Besides, the MSc has a strong industry orientation & partnership approach.

Students who are in China can find the Replay on Youku

Entry requirement: 3 or 4-year Bachelor
Duration: 1 or 2 years depending on the entrance level
Location: Marseille (France)
Language: English
Selection: online application + TOEIC/IELTS/IBT + interview




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Aleksej HEINZE - Associate Professor in Digital Marketing
  • 00:17

    The Pitch


    What determines which year we enter? Whether we do 1 or 2 years?


    Should I have coding experience to apply for this program?


    Even though the program is in English, do we take French language classes?

  • 07:31

    What is the international recognition and accreditation of this master?


    Can you tell me more about the KEDGE Marseille campus in Paris, please?


    Can you tell us more about the students’ background?


    I saw on the specialization course "Hackathon" and "Boot Camp". Can you explain what it is? Thank you

  • 16:17

    Three Words Max Taboo


    Does this program include courses on big data and machine learning?


    What makes the French tech community unique and different from the US or Chinese tech community?


    What are the job opportunities for graduates with this degree?

  • 26:43

    In the Disrupt your Mind seminar, how do you get students to “think outside of the box” as you say when you didn’t even “think outside the box” of this cliché?


    Final Destination


    How does this program address differing privacy laws between the EU and the US?


    Could I work for luxury brands with this master? Is there a way to specialize?

  • 34:04

    What corporate partnerships do you have that help students connect with companies for internship and job opportunities?


    Is this program all about marketing and analytics to sell more stuff online for e-commerce companies?


    Is there campus housing available?


    Hi. Is this program right for me if I would like to continue to get a PhD focusing on business evolution in the digital age?

  • 39:38

    The Sweetest