Analysis of the program by Campus-Channel

What we noted

IPAG Business School

MBA Luxury Brand Management

This MBA Luxury Brand Management focuses on the development of luxury brand goods and services. It also aims at understanding and assessing various communications, advertising and marketing approaches in the industry. The programme offers core modules such as Human Resource Management, International Business Law, Geopolitics or Business Ethics, but also specialization modules: Counterfeit Brand Industry & CRS, International Business Advertising, Creation, Art & Design, Luxury Brand Management, and Luxury in Tourism.

Students who are in China can find the Replay on Youku

Entry requirement: 4-year university degree / Master 1 degree
Duration: 1 year
Location: Paris, Nice
Language: English
Selection: academic application + TOEFL + interview

Replays

2016-02-18

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Bernard TERRANY - Director of International Relations and Development
  • 01:17

    The speech

    03:45

    Face to face

    04:02

    How important is it to have work experience before? Does it have to do with the luxury management? I worked in public relations in a government agency in my country thanks!

    06:24

    I am from Hong Kong and I am an English major student. I am learning French but is it not so fluent. Do I still need to take language courses in France before I get into the program? And is it difficult to get into the program as I am not a business major student?

  • 08:42

    Are my grades very important to be admitted? Or can I cover it up with other things like internships and leadership experience?

    11:16

    Expert question

    11:23

    Expert question: Studying geopolitics and luxury brand management together sounds odd at a glance.  Why is it important to spend time on studying the geopolitics for the luxury brand manager?

    13:23

    Are the classes on research and methodology for everyone? I am not at all interested in becoming a researcher. Thanks in advance.

  • 15:35

    Question for the student: Is there any fun events or visits? I am interested because you are in Paris and I plan to work in luxury and fashion industry.

    18:10

    Do you have any tips to write a good motivation letter? I have no experience in luxury but I am very enthusiastic to enter this industry. How can I show this?

    18:52

    Is internship obligatory? I already with 3 years of work experience. Can I do something of professionally higher level? How can you help?

    20:35

    Conclusion