Analysis of the program by Campus-Channel

What we noted

Groupe Léonard de Vinci

MBA Digital Marketing Strategy

The core courses of this MBA Digital Marketing Strategy are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

Students who are in China can find the Replay on Youku

Entry requirement: 240 ECTS or 180 ECTS with 2 years of professional experience
Duration: 1 year
Location: Paris (France)
Language: English
Selection: academic application + IELTS or equivalent + interview

Replays

2017-03-29

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Marie HAIKEL-ELSABETH - MBA DMS Programme Manager
  • 00:15

    The Pitch

    01:37

    What are the MOOCs we follow in the curriculum and what school organizes them?

    02:49

    What are the most competitive internship offers the school has available for students?

    05:06

    Digital trends are constantly changing. How does the curriculum reflect those changes?

  • 07:50

    Should we have experience in digital market already? I have none and my company is requiring me to get digital training.

    11:00

    Digital marketing is a very hands-on technical field. Do the professors have experience working in companies?

    13:13

    What kinds of business cases do we get to work on?

    15:22

    Three Words Max

  • 16:58

    I have a little experience in digital marketing and my weakest area is reporting. How much does analytics and tools figure into classes?

    20:11

    Will we become specialized in any segment of digital advertising by doing this program?

    22:28

    Hello. I work in Paris at an ad agency. Is it possible to keep my job while working on the MBA?

    24:04

    As an international student I could go basically anywhere in the world to do a program like this. What makes your program better than others?

  • 25:46

    What’s the international diversity of the cohort like?

    28:11

    Can you give some examples of assignments and how we validate the courses, please?

    30:50

    The Expert Question

    31:02

    The Expert Question: In digital and online marketing, what do you think will be the biggest trends over the next 10 years and how do marketers need to prepare for them?

  • 34:28

    Is there an alumni network from the MBA?

    35:31

    I would really like to launch my own consulting firm when I finish. Does the school have any kind of support for entrepreneurs?

    37:18

    Being in La Défense, do we get access to companies? Do we visit any?

    38:00

    Conclusion