Analysis of the program by Campus-Channel

What we noted

Groupe Léonard de Vinci

MBA Digital Marketing Strategy

The core courses of this MBA Digital Marketing Strategy are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
Entry requirement: 240 ECTS or 180 ECTS with 2 years of professional experience
Duration: 1 year
Location: Paris (France)
Language: English
Selection: academic application + IELTS or equivalent + interview




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Marie HAIKEL-ELSABETH - MBA DMS Programme Manager
  • 00:16

    The Pitch


    Are the MOOCs mandatory in the curriculum? What school organizes them?


    Should we have experience in digital market already? I have none and my company is requiring me to get digital training.


    Digital trends are constantly changing. How does the curriculum reflect those changes?

  • 09:57

    What are the profiles of the teachers? Are they academics or full-time industry professionals and part-time teachers?


    I have a little experience in digital marketing and my weakest area is reporting. How much does analytics and tools figure into classes?


    Three Words Max 


    Is this MBA accredited for recognition outside Europe, such as in the U.S.?

  • 19:01

    Do I need to know how to code or any HTML?


    Can you give some examples of assignments and how we validate the courses, please?


    This is already a specialized MBA, but is it possible to specialize further such as in social community management?


    Hello. I work at an a digital agency in Paris and would like to get a higher level degree. Is it possible to keep my job while working on the MBA?

  • 27:39

    The Expert Question


    The Expert Question: How does this program address ethics in digital marketing and user privacy in view of recent news of data breach concerns at Facebook?


    The internet of things is major developing field. How is the subject of the market treated in the MBA?


    What’s the difference between the real business cases with companies and the junior consulting project?

  • 35:52

    This program could be taught anywhere in the world. Why do it at Leonard de Vinci in Paris?


    What are the most competitive internship offers students in this MBA have access to?