Analysis of the program by Campus-Channel

What we noted

Groupe Léonard de Vinci

Master's Programme in Digital Marketing

The Léonard de Vinci Business School (EMLV) offers a 5-year master programme in Business and Management (diplôme de l’EMLV Bac+5). This flagship programme is accredited by the Ministry of Higher Education and consists of two successive cycles: The first cycle (1st to 3rd year) enables students to acquire management fundamentals and to define their professional project. During the second cycle (4th and 5th year) students choose a specialisation in one of the following subjects: corporate finance, controlling, marketing innovation & distribution and digital marketing strategy. 
Entry requirement: Depending on the entrance year / Admission requirements are specific to each country
Duration: 1 to 5 years
Location: Paris (France)
Language: French (1st to 3rd yeard) / English (3rd to 5th year)
Selection: evaluation + IELTS 6.0

Replays

2018-04-11

Analysis

Zooming in the interviews

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The questions

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Participants:

  • Marcos Lima - Head of the Marketing Innovation and Distribution Program
  • Basma Taieb - Head of the Digital Marketing Strategy Program
  • 00:20

    The Pitch

    01:43

    What’s the difference between this program and your MBA in Digital Marketing Strategy?

    03:06

    Does the French Ministry accreditation make this degree the same as a master’s degree earned at a university in the U.S.?

    04:13

    Do I need to speak French to do this master?

  • 06:28

    Your site says the school offers “cutting-edge courses.” How are they cutting-edge?

    08:43

    What makes Leonard de Vinci THE place to study digital as it relates to business? Is it a main center of innovation for France?

    11:18

    If this program values transversality, how does this program interact with other schools at Leonard de Vinci?

    14:59

    How does this program reflect the rapid changes in digital trends?

  • 17:13

    Three Words Max 

    20:46

    What are the profiles of the teachers? Are they academics or full-time industry professionals and part-time teachers?

    22:36

    Do you offer classes in fintech in this master?

    24:12

    What is La Defense like for students since it’s a business center? And how far is it from Paris?

  • 26:12

    Can you give some examples of assignments and how we validate the courses, please?

    28:54

    The Expert Question

    29:02

    The Expert Question: Besides knowing the ins and outs of digital strategy and online business, what other skills are critical to success and that employers are looking for? 

    31:19

    How does this program address ethics in digital marketing and user privacy?

  • 33:26

    What practical experience do we gain in this program? Are there real world cases?

    35:25

    What kinds of jobs are grads of this program qualified for?

    36:44

    What are the best internship offers students in this program have access to?

    37:46

    Conclusion