Analysis of the program by Campus-Channel

What we noted

Grenoble Ecole de Management

MSc Marketing Management

This GEM degree programme is one of a few marketing courses that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. It gives the possibility to achieve the CIM Professional Diploma in Marketing as part of the degree programme. This Dual Awards brings interesting qualification for those who want to work in Marketing, Advertising and Market research or Logistics, and it provides a strong network. After an introduction on the general business environment, the programme covers the fundamentals of marketing and the methodology of marketing planning.
Entry requirement: Bachelor or Licence level degree
Ranking & accreditation: Business School #5 in France (FT); AMBA, EQUIS, AACSB
Duration: 12 months (class) + 12 months (project)
Location: Grenoble (France)
Language: English
Selection: academic dossier + TOEFL/IELTS + interview

Replays

2016-11-16

Analysis

Zooming in the interviews

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The questions

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Participants:

  • Dr Jovana STANISLJEVIC - Program Director for Msc Marketing Management Program
  • 00:22

    The Pitch

    01:53

    Do we apply to the specific campus in London or Grenoble we want to attend, or do we choose once we are accepted?

    03:58

    What are the minimum language requirements for admission to the Grenoble campus?

    06:00

    Is GMAT compulsory or Tage-Mage is also allowed in order to apply to your MSc? And if so, which score is required ?

  • 07:08

    Your video says Grenoble is the center of innovation. That’s a really big claim! What makes this small city THE center of innovation?

    10:09

    Where do international students come from?

    11:43

    What are some of the courses in the communication program ? For example, will we learn how to develop a strategic communication plan?

    13:33

    GEM has a lot of fancy accreditation acronyms. What do they all mean?

  • 15:34

    Three Words Max

    19:40

    20,000€ seems like a lot to pay for just one year of classes. What else do tuition fees cover?

    23:20

    Does GEM offer any scholarships or financial support?

    24:23

    When we do the live business case study project, is our work actually integrated into the company's operations, or is it just for academics?

  • 26:40

    Hello -- I'm not sure what kind of research I could in business for the final management project. What are some of the research topics students have done in the past?

    29:00

    What kinds of jobs can I apply for with a GEM master's in marketing?

    31:39

    The Expert Question

    31:53

    The Expert Question: Marketing has been transformed over the last 15 years with the digital revolution. How do you see marketing further evolving?

  • 34:54

    Hi, I want to apply to your program in London but I am worried about the cost of housing on a student budget. Does the school have lodging for students?

    36:44

    I’m a PR manager for a telecoms company and am ready to move up. I don’t know if I should get an MBA or a master’s in marketing. What do think?

    38:30

    I did a bachelor's and literature but would like to move into marketing. Do you accept students who don't have a business or comms background?

    39:25

    Conclusion