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Analysis of the program by Campus-Channel

What we noted

Grenoble Ecole de Management

MSc Marketing Management

This GEM degree program is designed around core competencies needed in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach. The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment.

Students who are in China can find the Replay on Youku

Entry requirement: Bachelor or Licence level degree
Ranking & accreditation: Business School #5 in France (FT); AMBA, EQUIS, AACSB
Duration: 12 months (class) + 12 months (project)
Location: Grenoble (France)
Language: English
Selection: academic dossier + TOEFL/IELTS + interview

Replays

2018-11-27

Analysis

Zooming in the interviews

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The questions

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Participants:

  • Dr Jovana STANISLJEVIC - Program Director for Msc Marketing Management Program
  • Rania BENHASSOUNA - Student of the programme

  • 00:18

    The Pitch

    01:49

    Hi! Can you tell me about the Berlin portion of this program? Is it an option or integrated into the required curriculum?

    05:35

    Is it possible to do this MSc in French?

    06:11

    What accreditations does this master have for international recognition?

  • 07:50

    What’s the typical background of students accepted into this program? Do you accept engineers or philosophy students for example?

    10:16

    Do you offer any modules on machine learning for marketing?

    13:04

    Does this program include other classes needed for business, such as team management?

    14:38

    Three Words Max Taboo

  • 17:45

    Hello. I have a two years of online marketing experience in a retail company and would like to go back to school. Would you recommend this program or an MBA?

    19:58

    What’s the international student population like at GEM?

    22:17

    Does the program organize any study trips or company visits?

    24:39

    Is it possible to specialize in this program, such as digital marketing?

  • 25:45

    Does this master offer additional certifications like google adwords and analytics?

    27:25

    Do you offer scholarships for international students?

    27:59

    Final Destination

    29:59

    What corporate relationships does GEM have attached to this program? Any important local industry?

  • 32:05

    Is there a real-world application of our work performed during the live business case?

    35:26

    What jobs do alumni of this program have today?

    37:18

    Could you give me some examples of research topics students have chosen previously for the final project?

    39:35

    The Sweetest

The Flash Interview

Ex'Peers