Analysis of the program by Campus-Channel

What we noted

Grenoble Ecole de Management

MSc Business Development

?This programme has been designed for people who want to work in sales, marketing or business development and entrepreneurship. It insists mainly on Live Business Case made over seven months in a team. This case aims to develop company analysis skills and Business development process understanding. After looking at business fundamentals, the programme focuses on Business Development Specificities such as Market research, Purchasing or entrepreneurship and opportunities. The managerial creativity concept offers the possibility to understand how to work in a team taking into account everybody’s skills.

Students who are in China can find the Replay on Youku

Entry requirement: Bachelor or Licence level Degree
Ranking: Business School #5 in France (FT European Business Schools December 2015)
Duration: 12 months (class) + 12 months (internship)
Location: Grenoble
Language: English
Selection: academic dossier + TOEFL/IELTS + interview
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Jean-Paul Aussel - Program Director of International Graduate Programs (MSc ISE, BD, EGM – Grenoble – Berlin – Hong-Kong)
  • 00:14

    Le Pitch


    What changes have you made to the program in the last two years since you last presented this master?


    Hi. Would you say this program is on the same level as an MBA? What’s the difference?


    What jobs am I qualified for with this degree and where have alumni gotten jobs directly after graduation?

  • 09:50

    How do you teach students to operate in an international context since market culture differs? Do you teach, for example, modules on doing business in Asia?


    In your opinion, what are the two aspects of Business Development program at GEM that make it unique or better than the same program another business school of the same level?


    Three Words Max Taboo


    How does this program address working with tech startups and entrepreneurship since business today is so concentrated in that sector?

  • 19:17

    I would like to launch my own startup. Do you offer personal support for student entrepreneurs to help them develop their ideas?


    Does this program focus on marketing, sales, people management? What’s the cornerstone segment?


    What are some examples of work students have done in the live business case? Are these just simulations, or do we actually work with companies?


    Does this master offer any additional certificates that would be useful in addition to the main diploma?

  • 26:53

    Is the Final Management Project a real-world business case? More details, please.


    What local industry is there in Grenoble that GEM partners with in this program for professional opportunities?


    Final Destination


    How are course schedules organized? Do we take all classes at once, or do take modules for a few weeks at a time?

  • 35:46

    Where will you organize the study trip for? Should I budget extra money for this?


    The program is in English, but won’t I need French to find an internship in France or a company to work with on the Final Management Project?


    The Sweetest