Analysis of the program by Campus-Channel

What we noted

Grenoble Ecole de Management

Advanced Master’s in Digital Business Strategy

The Advanced Master’s in Digital Business Strategy is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world. The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. It aims at providing digital business strategy training, but also at meeting the needs of companies with competitive skills in digital strategy projects and change management.
Entry requirement: Graduate degree or undergraduate degree with a minimum of three years' relevant work experience
Duration: 15 months
Location: Paris
Language: English
Selection: academic dossier + TOEFL/TOEIC/IELTS/ELS + (GMAT/GR) + interview
Member of the Conférence des grandes écoles

Replays

2017-12-04

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Yann Gourvennec - Program Director
  • Olivia Babuty - Student
  • 00:17

    The Pitch

    01:40

    How much professional experience do you require for application? What’s the typical background of your students?

    04:36

    I would like to switch careers from working in publishing. Is this degree good to do that?

    06:55

    I’m currently working full-time in digital creative consultancy in Paris. Would I be able to continue my job while doing this program?

  • 09:55

    I would like to be a digital entrepreneur and am already developing some ideas. Does GEM have an incubator for entrepreneurs?

    11:35

    Does GEM offer any double-degree exchange programs with other universities?

    14:36

    What’s the difference between a master’s and a specialized master’s?

    15:53

    Three Words Max

  • 19:29

    Have you made any changes to the program over the last year?

    21:57

    What is U-Commerce that’s listed with E-commerce? I have never heard of U-Commerce.

    23:12

    Can you tell me more about class structure and teaching methods? MOOCs? Blended learning?

    27:25

    Does GEM offer scholarships for international students admitted to this program?

  • 28:41

    The Expert Question

    28:51

    The Expert Question: Many programs offer similar academic content. How does GEM cultivate qualities in students to make them stand out on the job market, and in what ways do GEM graduates stand out from the crowd of job seekers?

    31:47

    Since this program is in Paris, a city booming with startups and digital companies, are there any notable guest speakers that visit?

    33:30

    Three days of classes per month doesn’t seem like very much. How in-depth can we really get into a topic in such a short time?

  • 35:29

    What are some concrete projects we work on? Any real-world business cases?

    37:28

    Do you have any corporate partners that benefit the program and students?

    38:39

    Conclusion