ESSEC Business School

MSc in Marketing Management and Digital

ESSEC’s MSc in Marketing Management and Digital is Asia’s first-of-its-kind that lets students specialize in digital marketing and luxury brand management.
Designed for marketers and digital specialists in this age of complexity, this specialised master program will enable students to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.
With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. Students will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization, at ESSEC Asia Pacific.
Entry requirement: Master / 4-year bachelor / 3-year bachelor’s degree
Duration: 1 year
Location: Singapore
Language: English
Selection: Online application +TOEFL/TOEIC/IELTS
Member of the Conférence des grandes écoles



The questions

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  • Tuck S. (Jonah) CHUNG - Academic Director, MSc in Marketing Management and Digital program
  • Joséphine LECHAT - Student of the programme
  • Rémi Laveille - Unilever Brand Management Intern, Student of the MSc
  • 00:31

    The Pitch


    What are the academic backgrounds of most of the students?


    Essec is a French school but this program takes place on the Singapore campus in Southeast Asia... can you describe the culture of the program? Is it more French or Asian or a blend of the two?


    Hi! What are the top 5 five things you look at during the admission process?

  • 09:21

    The program is taught in English... why are there required French or Mandarin language courses?


    What practical experience could we obtain from the course?


    The Clichés


    Can you explain why you choose to make a focus on both Digital and Luxury? If I want to work in Marketing, but not specifically in these areas, is this program adapted?

  • 20:29

    Do you help students finding an internship? Thank you


    Can you provide examples of companies which are looking for this MSc students?


    Can you talk more about the 1 week study trip? What are some of the places students have visited?


    What made you choose ESSEC's MSc in Marketing Management and Digital?

  • 31:42

    Who Am I?


    How many credits are acquired at the end of the MSc? How many credits is a module worth and how is the teaching organized (lectures, seminars, workshops)? How are the courses assessed?


    Are students who come into the program with a business background still required to take the core courses?


    The program is turned on asian culture. Do people tend to stay in asia after graduating or move to other continents

  • 44:49

    Can we talk a little about application? GPA of previous batch & GMAT requirements.


    Final Destination


    How does the thesis process work ? How do students come up with their research questions ?


    How many students are accepted for the MSc?

  • 55:54

    Which salary can I expect after graduating? And for what kind of job?


    Extra Time