Masters of Science in Digital, Marketing and Luxury

ESSCA School of management has received the 3 prestigious international accreditations: AACSB, AMBA and EQUIS. It offers professionally oriented English’s programmes for students who want to improve their employability in an international context.
- A MSc in Digital and Big data for value (Paris): learn how to master Big Data to assist in managerial recommendations for marketing.
- A MSc in Marketing Management and Business Development (Lyon): prepare students to hold marketing and business positions in different sectors and countries. 
- A MSc in Luxury Services Management (Bordeaux): focus on the luxury sector especially on hospitality and wine tourism.
Entry requirement: 4-year Bachelor degree or 240 ECTS
Duration: 3 semesters including an internship
Location: Paris, Bordeaux, Lyon (depending on the programme) 
Language: English
Selection: academic application + interview



The questions

Click on the timer to watch the answer.


  • Élodie JOUNY-RIVIER - Professor in marketing
  • Angela POULAIN - Student of the programme
  • 00:18

    The Pitch


    Your digital and big data degree site says you train high-level executives in this program. Are you saying we are qualified for C-level jobs upon graduation? Or this program is for high-level executives?


    Is a master’s degree from ESSCA recognized outside of France and the EU?


    What’s the difference between your big data degree and the marketing master since marketing is now mostly digital and based on big data?

  • 10:25

    What kind of real-world projects do students in the marketing master work on that can be included as concrete experience on a CV?


    Does the big data program include coding modules?


    The Clichés


    Since your site says your luxury management program focuses on wine and hospitality, would this program still be appropriate if I wanted to work for one of the LVHM fashion brands?

  • 19:44

    Hi Angela. Why did you choose ESSCA over other business schools in France?


    What corporate partnerships does ESSCA have this program have to help students make professional connections?


    How strict are you on the admissions requirements of having a degree in business or management? Many business schools welcome students who don’t have any experience in these areas.


    How do graduates do on the job market when competing against candidates from schools such EDHEC and GEM?

  • 28:11

    Final Destination


    What can I expect as a foreigner at ESSCA? How big is the student population? Is it easy to integrate?


    Do either the big data or marketing masters include training or assistance in certification for Google Analytics or other certificates?


    Is it possible to change from one campus to another or is each programme located in one place?

  • 36:09

    Your site is very vague about the courses in the big data master. It only says “web technologies,” or “internet of things” etc. Where can we find more specific details about the classes?


    Hello. As a student from China, am I allowed to work in France and the EU with a master from ESSCA?