Analysis of the program by Campus-Channel

What we noted

ESCP Europe

MSc Marketing and Creativity

The MSc Marketing and Creativity aims to bring more creativity to its participants’ thinking. It focuses on a strong core curriculum in marketing and an exploration of creative disciplines and industries. Practical applications, case studies and best practice examples expose students to the value of creativity for both themselves and those around them. The programme focuses on four core themes: Creativity, Marketing, Management and Analytics. Supported by the Creativity Marketing Centre, Company Consultancy Projects and Business Internships, ESCP Europe claims to prepare students to undertake dynamic careers as creative marketers.
Duration/Start date: 18-month programme / January intake only
Location: London, Paris
Language: English
Ranking: Business School #3 in France, #2 in UK (FT), EQUIS + AACSB + AMBA accredited
Entry requirement: International Bachelor (Master 1 in France) + 18 months professional experience
Selection: Interview + Creativity Test + IELTS/TOEFL 
Applications: Rolling admissions, final deadline November

Replays

2016-11-18

Analysis

Zooming in the interviews

Download

The questions

Click on the timer to watch the answer.

Participants:

  • Marie Taillard - Academic Director, MSc in Marketing and Creativity
  • Chibo Agu - Alumni
  • 00:26

    The Pitch

    01:56

    Hello there! I finished undergrad but did get honours. I still worked very hard! Can I still apply to your program?

    03:26

    I am intrigued by the degree title’s promise of creativity. Does this program teach us to be creative, or is it about marketing for creative fields, like fashion and design?

    07:48

    What’s the difference between this Creativity & Marketing master’s and a master’s in solely in Marketing?

  • 10:16

    Hello. I would like to spend more of the program in Paris rather than London. Is this possible?

    10:59

    I really want to apply to your program, but 130 pounds is a lot to pay for an application fee, especially if I’m applying to other schools that also charge fees. Can this be waived?

    11:53

    I’m 34 years old with about seven year’s experience in marketing. How is the content of your Executive master’s in creativity and marketing different from the standard program?

    13:28

    What’s the diversity of your cohorts? Since it’s in London and Paris, are the nationalities English and French-centric?

  • 14:40

    Ms. Taillard - your letter on the ESCP website says the curriculum evolves each year after a group finishes. What has the faculty learned this last year and what changes are planned for January?

    17:56

    Hi - I’m really passionate about social impact and was drawn to your program for the social projects. Are there additional expenses for this social projects abroad?

    19:06

    Conclusion