Analysis of the program by Campus-Channel

What we noted

emlyon business school

MSc in Luxury Management & Marketing

The MSc in Luxury Management & Marketing is a 16-month specialised graduate programme delivered by emlyon business school in association with London College of Fashion (London, UK) and in partnership with Parsons School of Design at The New School (NYC, USA), preparing students for an international management career in the luxury industry. It offers a true multi-campus and multi-country experience (Paris, London or  New York, Shanghai). The programme also includes many company visits, conferences and a 4 to 6 month internship. Michel Phan is an expert in luxury marketing with extensive international academic and professional experiences in the luxury industry who holds many different positions including: Programme Director, Associate Professor of Luxury Marketing and Director of Lifestyles and Consumption Cluster at emlyon business school and Editor-in-Chief of the Luxury Research Journal.

Students who are in China can find the Replay on Youku

Duration: 16 months
Location: Paris, London or New York, Shanghai
Language: English
Ranking&Accreditation: In the top 100 in the world for Global Employability by The Times Higher Education, AACSB, EQUIS & AMBA
Entry Requirements: Bachelor’s degree, GMAT/GRE/Tage-Mage/CAT (optional), TOEFL/TOEIC/IELTS, online application + video exercise
Member of the Conférence des grandes écoles

Replays

2017-12-19

Analysis

Zooming in the interviews

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The questions

Click on the timer to watch the answer.

Participants:

  • Michel Phan - Director of the programme
  • Romain Senaille - Student of the programme
  • 00:16

    The Pitch

    01:39

    What is the Early Makers tagline on the EMLYON logo?

    03:59

    Since we move around a lot in this program, how do you help students build professional networks in each place?

    06:22

    Do you organize study trips and site visits to companies?

  • 08:44

    How is Fashion Week in each city incorporated into the program?

    11:34

    What are the French language requirements to join this program?

    12:47

    What kinds of jobs can students expect after graduation and where?

    14:39

    Three Words Max

  • 15:45

    Is it possible to specialize in a particular sector? For instance, cosmetics, travel or experiential luxury?

    18:09

    Hi Romain. What do you like best about the program? What would you change?

    19:53

    What are the particularities of the program on each campus?

    22:19

    What international accreditation and recognition does this program have?

  • 23:37

    What corporate and fashion industry partnerships does emlyon business school have and how do students benefit?

    25:12

    How many students do you admit and what’s the international mix?

    28:47

    Could I stay and work in France as a non-EU citizen when I finish? It’s a dream to work for one of the major fashion houses in Paris

    31:08

    The Expert Question

  • 31:18

    The Expert Question: In your opinion, what are the most critical skills needed for success in the fashion and luxury industry today, and how does Emlyon Business School cultivate these skills in students?

    33:21

    Who are the teachers? Academics or professionals?

    35:38

    What types of profiles are you looking for? Should I have experience in management or fashion?

    38:08

    What are courses like? Group work or case study mainly?

  • 39:15

    Conclusion