Analysis of the program by Campus-Channel

What we noted

emlyon business school

MSc in Digital Marketing & Data Science

Entirely taught in English, this program focuses on digital marketing and data analytics, which includes coding, database access, data science and machine learning. During the first semester, the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context. The program also includes a learning trip to Boston and a semester in Shanghai. 
Accreditations: AACSB, EQUIS, AMBA
Duration: 16 months 
Location: Paris, Shanghai
Language: English
Entry Requirements: Bachelor's degree or Master's degree
Application: online application + video exercise + TOEFL/TOEIC/IELTS (optional) + GMAT/GRE/TAGE-MAGE/CAT (optional) 
Member of the Conférence des grandes écoles

Replays

2018-11-20

Analysis

Zooming in the interviews

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The questions

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Participants:

  • Clément LEVALLOIS - Co-Director of the program- Associate Professor (Market and Innovation Department)
  • Margherita PAGANI - Co-Director - Professor of Digital Marketing, director of the Research Center on Artificial Intelligence in Value Creation
  • 00:17

    The Pitch

    01:38

    Since this is a fairly new program, what changes have you made since last year?

    03:11

    Should I have coding experience to apply for this program?

    05:08

    How big is the cohort of this master? What’s the ratio of French to international?

  • 07:20

    Even though the program is in English, do we take French language classes?

    09:08

    Can we do the entire program in Paris, or is the Shanghai semester obligatory?

    10:58

    Any preparations you want us to do before coming to the programme?

    12:04

    Hello, I have some difficulties in math but I am good at computer science... Can it be penalizing for my application?

  • 14:55

    Can you tell me more about the emlyon campus in Paris, please? This is a school from Lyon, right?

    17:04

    Three Words Max Taboo

    18:46

    What is the level of french that international students have to know to get a job in france?

    20:24

    What are the job opportunities for graduates with this degree?

  • 22:52

    How does the daily schedule look like for a current student in the program (Hours/day/week)? Does it allow time for extra curricular activities, part-time jobs?

    24:16

    What is the international recognition and accreditation of this master?

    26:09

    Hello. I would like to know more about the co-directors’ backgrounds. Have they worked in digital marketing and artificial intelligence with companies or are they 100% academics?

    28:48

    What kind of housing support do you provide for students in Shanghai?

  • 29:52

    Final Destination

    32:13

    How does this program address differing privacy laws between, say, the EU and the US?

    34:23

    Does this program include additional certifications like Google Analytics?

    35:45

    Hi. I was really hoping to hear the perspective of a student. Do you have a way for candidates to connect with current students in the program?

  • 37:01

    What corporate partnerships do you have that help students connect with companies for internship and job opportunities?

    38:46

    The Sweetest