Entirely taught in English, this program focuses on digital marketing and data analytics, which includes coding, database access, data science and machine learning. During the first semester, the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context. The program also includes a learning trip to Boston and a semester in Shanghai.
Students who are in China can find the Replay on Youku