Analysis of the program by Campus-Channel

What we noted

AUDENCIA Business School

MSc in Management & Entrepreneurship in the Creative Economy

The MSc Management & Entrepreneurship in the Creative Economy is taught by Audencia Business School and The Glasgow School of Art. It is aimed at creative people –architects, performing and visual artists, designers, writers, musicians etc– who wish to apply their creative skills to other fields and develop their managerial and entrepreneurial competences. This 18 months programme, entirely taught in English, includes modules on design processes, arts-based methods of management, cultural entrepreneurship but also consultancy projects and a two-weeks Design Winter School in Scotland. Career outcomes are varied: cultural entrepreneurs, art directors, content strategists, or managers of creativity and innovation.

Students who are in China can find the Replay on Youku

Entry requirement: 3 or 4-year Bachelor’s Degree; 2-year work experience
Duration: 1 or 2 years
Location: Nantes (France) and Forres (Scotland)
Language: English
Selection: Application form + proficiency in English
Member of the Conférence des grandes écoles




Zooming in the interviews


The questions

Click on the timer to watch the answer.


  • Catherine Morel - PhD, Msc in Management and Entrepreneurship in the Creative Economy Programme Director
  • Mutana Gakuru - Student of the programme
  • Agathe Pradat - Student of the programme
  • 00:21

    The Pitch


    Is this program for creatives or for managers who work with creatives?


    I didn’t think creatives liked to be managed… what are you proposing with this degree?


    What is the additional GSA ticket we earn in this program?

  • 12:08

    Pre-MSc Gateway? What is the gateway to?


    What is concrete professional value and outcome of this degree? Would it help me get a job in a business, or is it more for freelancers and entrepreneurs?


    Three Words Max Taboo


    What is special about Audencia’s “mediacampus” compared to its main campus? Are you trying to hide away the creatives?

  • 22:09

    What kind of experience do those accepted into this program have? Are they coming from creative backgrounds, like design?


    Guest change


    I would like to work in a contemporary art museum in administration, perhaps working to be managing director one day. Would this program be appropriate for me?


    Hello Ms. Morel. Do you also teach in the program, or just oversee the curriculum?

  • 29:44

    Since the program is in English, could I still produce in French? Creativity shouldn’t be confined to one language after all


    Final Destination


    What are some of the most creative or inspiring projects you have seen students produce in this program?


    How does Ubisoft’s support of this program benefit students?

  • 36:53

    How international is the group of students in the program?


    The Sweetest